We are a University of Westminster-owned independent think tank, working to provide comprehensive cross-industry intelligence, facilitating insight and open debate to positively stimulate innovation and change across a radically evolving industry.
MusicTank produce insight events, publish papers and provide media commentary, bespoke training, research and consultancy.
Music isn’t the only industry to have been hit hard in recent times. Across almost every sector, brands are struggling to cut through the noise of crowded marketplaces, desperately trying to make a connection with a savvier-than-ever consumer audience – one that is increasingly unresponsive to traditional marketing methods.
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This research commission by the British Council will review radio and audio content across the UK, with particular focus on youth-run and youth-curated channels and their audiences, to gain further understanding of the key people, producers and technologies involved.
The largest known academic study of its kind, looking into the incidence of anxiety and depression in music creatives. Part 2 was published Oct. 2017.