'No. 1' With A Bullet: Is Pre-Release Killing Our Business?
Posted by Jenny Tyler — March 16. 2010
'No. 1' With A Bullet: Is Pre-Release Killing Our Business?
Comments from MMF chief executive Jon Webster on The UK release process:
“If we had a level playing field and a rule that said ‘if it goes to radio, it's on sale’. Then everyone would adapt. People would learn to market things as they do for singles two, three and four off an album.”
“What's going to happen when the first kid is up in court next year accused of falling foul of the Digital Economy Bill - if the pre release window isn't closed they will be able to plead ‘not guilty as I couldn't buy the music anywhere.’ How's that going to make the music business look?”
"When Rod Stewart gave away a free T shirt with his 1984 single release the rules were quickly changed, when Bros put out a single in 1988 in 27 different formats the rules were quickly changed. We can always introduce new rules to save us from ourselves. We're often accused of not giving consumers what they want and closing the release window would be a great example of giving them exactly what they want. This is something that makes sense, that we need to encourage."
“If we had a level playing field and a rule that said ‘if it goes to radio, it's on sale’. Then everyone would adapt. People would learn to market things as they do for singles two, three and four off an album.”
“What's going to happen when the first kid is up in court next year accused of falling foul of the Digital Economy Bill - if the pre release window isn't closed they will be able to plead ‘not guilty as I couldn't buy the music anywhere.’ How's that going to make the music business look?”
"When Rod Stewart gave away a free T shirt with his 1984 single release the rules were quickly changed, when Bros put out a single in 1988 in 27 different formats the rules were quickly changed. We can always introduce new rules to save us from ourselves. We're often accused of not giving consumers what they want and closing the release window would be a great example of giving them exactly what they want. This is something that makes sense, that we need to encourage."
Posted by Jenny Tyler — March 16. 2010
Re: 'No. 1' With A Bullet: Is Pre-Release Killing Our Business?
Martin Talbot, MD, The Official Charts Company from the panel on the debate commented:
"I would just emphasise that while there was a lot of agreement that radio windows were probably not ideal and they do hand an opportunity to pirate services and give an excuse to users of such services, that there was general disagreement that the chart rules should force such a change."
He added, that there was no "silver bullet solution"
"I would just emphasise that while there was a lot of agreement that radio windows were probably not ideal and they do hand an opportunity to pirate services and give an excuse to users of such services, that there was general disagreement that the chart rules should force such a change."
He added, that there was no "silver bullet solution"
