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Easy Money? Funding Creativity

18th October 2014 @ 10:00 am - 4:00 pm

Venue: The Well

Produced in association with Music Industry Bassetlaw, this daylong event is aimed at creatives, entrepreneurs and micro/ small businesses & SMEs across the creative industries sector in the Bassetlaw District Council region of North Nottinghamshire. With funding historically a key stranglehold for emerging and entry-level creatives and businesses, this event will provide delegates with the information, tools and contacts necessary to confidently access funding for their projects. Funded by ERDF and Bassetlaw District Council, this event is FREE to attendees who meet eligibility criteria.  Pre-registration is essential – enquire here, or call 01909 533470. Participants will receive a FREE digital copy of Easy Money? The Definitive UK Guide to Funding Music Projects, by Remi Harris. Venue details here. TOPIC:

“The issue of access to finance impeding small music businesses innovation predates the digital revolution; so we are happy to help those wishing to find out about the array of funding options available.  We hope that attendees also get the opportunity to network with people who are in a position to offer direct help with any funding issues.”

MusicTank Chairman Keith Harris

How to fund ambition has long been an issue for creatives.  While this gap arguably exists for an array of reasons, its persistence hinders creative entrepreneurs from achieving their potential and hampers creative growth.  Whilst traditional sources of funding are out of reach for the vast majority of emerging and fledgling businesses, there are sources of finance which with a knowledge, thought and planning can be leveraged. So whilst asking for money from your bank is traditionally a default for many, it’s actually an unsuitable form of lending particularly for early stage businesses, and a source of money most likely to be denied.  And even if successful, paying interest on loans which maybe secured against collateral  that you stand to loose if you default makes little sense when there is money available at no or low cost, and with far less risk – step forward grants and charitable trusts, funding from friends and family and crowdfunding. Comprising a mix of discussion panels, workshops and case studies, this event signposts what’s out there and how to get it and provides insider tips and know how – from being able to present those all important budgets and break-even points to understanding what funders want, and how to deliver the goods, be they a charity, your uncle and best mate or your fans and customers willing to stump up hard-earned cash in return for your creativity. Programme highlights include: Interview:  Kicking off the day, consultant and funding expert Remi Harris (formerly AIM and UK Music) will discuss her definitive funding guide, Easy Money? with Andrew Richmond, MD, Mondo Recordings and former General Manager of Zomba Records.  Together they will provide an overview of the funding landscape and outline appropriate funding options for individuals and entry-level micro and small-scale businesses. Know Your Numbers: It doesn’t matter how great you are, applying for money requires writing business plans that work and knowing what to include and how, setting realistic budgets and understanding that all important breakeven point are essential to funding success. But that’s not all.  Assessing whether you’re even ready for funding, understanding what funders want to see, aligning with their criteria and delivering on goals/ targets are all part of the mix.  Fundraising expert, Fiona Mason will show you how. Grant Funding: Pretty much the default destination for those seeking grant funding, this session will profile the two largest funders in the Grants and Charitable trusts sector – what they’ve got and how to get it.  They will also explain who they’ve funded and why, and provide advice on being application-ready, Funding expert Shain Shapiro will head-up this session on grants and charitable trusts funding, introducing the ACE who’ll discuss Grants for the Arts and other Arts Council funds available to a wide range of practitioners and small businesses.  PRSF’s James Hannam will update on funding schemes available from PRSF including the Momentum Music fundrevealing how to approach making an application, how to meet funding criteria and signpost other PRSF funding opportunities. Friends And Family Funding: Raising money from friends and family is one of the most common ways to seed fund a small business or music career. We will look at how to go about asking friends and family for money, and provide pointers and suggestions of measures you can take to both structure the funding and safeguard relationships, both personal and financial. Crowdfunding: Exploding onto the funding landscape, this has proved a popular source of finance for many, yet which platform should you choose and how do you run and deliver a successful campaign? ABOUT THIS PROJECT Music Industry Bassetlaw (MIB) is a funded partnership between Bassetlaw District Council and the European Regional Development Fund (ERDF). This is a unique project taking place in the North of Nottinghamshire and scheduled to run until the summer of 2015.  Amongst the numerous outputs and events MIB is delivering a number of business seminars and training schemes, facilitating recording sessions and also overseeing the formation of an independent record label. The aim of this exiting scheme is to assist young adults (18+) who wish to develop their interest in music and operating in a more regulated and business-like fashion.  MIB has been fortunate to receive support throughout the project from many internationally known figures from the industry including Creation Records founder and Oasis mentor, Alan McGee, who provided the keynote address and an open Q&A session earlier in the programme. This project is not simply about encouraging musicians and performers, and is open to anyone who has an interest in forging a career in the industry.  To-date participants have included artist managers, would-be promoters, recording engineers and producers. Finance and Funding will be the fourth topic covered in our must-attend series of open seminars.  The main focus of this event is to start to get a clearer view of where you could be regarding funding your own enterprise.  You may have an excellent business idea and potential customers queuing around the block but how do you fund that idea?  Understanding the funding landscape is essential, and with the focus on sources of money that won’t break the bank, this event will show you how. Thought funding was all about worthy causes for charity?  Think again – you’ll be amazed and inspired at what’s available for free in the commercial music sector. So get registered for the 18th October and get yourself over to sunny Retford! Maurice Mulligan, music@bassetlaw.gov.uk Music Project Officer, Bassetlaw District Council  Sept. 2014

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