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Easy Money? The Convention
22nd October 2013 @ 10:00 am - 4:00 pm
Venue: The Portico Rooms
THIS EVENT HAS NOW SOLD OUT
EXTRA SPECIAL OFFER – Bundle a combined convention ticket and funding guide purchase for just £165 (saving £10) .
OR become Easy Money? The Convention is a one-day access to finance event providing insight into the funding available for music projects and will offer essential advice on finance success from those that have achieved it. , gain free access to our 10-year archive (including the funding guide) and buy a convention ticket at the members rate of £90 (saving £50)PROGRAMME | WORKSHOPS | 1:1 ADVICE SURGERIES | | SCHEDULE This convention, aimed at musicians, entrepreneurs, micro-businesses & SMEs, will see London’s Somerset House host a hotbed of workshops, presentations, 1;1 advice surgeries and a networking marketplace to provide delegates with the information, tools and contacts necessary to get their projects off the ground.
This is our first salvo towards helping plug the funding gap that has long bedevilled the sector. While this gap arguably exists for an array of reasons, its persistence stymies creative entrepreneurs from achieving their potential, forcing them to battle daily with cash flow issues, dampen their profitability and hamper creative growth. PROGRAMME INTERVIEW Kicking off the convention 6 Music/BBC Introducing presenter, artist and grassroots music champion Tom Robinson will interview author of Easy Money? The Definitive UK Guide to Funding Music Projects, Remi Harris, formerly of UK Music and AIM. GRANT FUNDING Paul Bonham (Diversity in Arts Practice Relationship Manager for the South East, Arts Council England) will head-up a session on grants and charitable trusts funding, introducing Grants for the Arts. He will also be on hand throughout the day for 1:1 advice surgeries and to talk about other Arts Council funding initiatives, as will PRSF’s, Sarah Thirtle (Communications and Events Manager, PRS for Music Foundation) who will update on funding schemes including the Momentum Music fund. Launched in May and with successful first round award winners recently announced, she’ll reveal how to approach making an application, how to meet funding criteria and signpost other PRSF funding opportunities. Finally, Ian Moss (Director, Public Affairs, BPI) will introduce UK TI’s Music Export Growth Scheme, fresh on the heels of a its September launch. Ian is also available for 1:1 advice surgeries. CROWDFUNDING Kickstarter‘s New York-based Director of Marketing and Outreach, Kendel Ratley will be accompanied by duo Bitter Ruin, who recently ran a successful Kickstarter project and whose album is due out soon. Together, they will offer insight for artists gleaned during the platform’s first year in operation in the UK, as well as draw lessons from the considerable music successes seen in the US and beyond. Highlighting best practice drawn from thousands of successful (and unsuccessful) crowdfunding campaigns, Ratley will help attendees better plan, execute and assess their projects. She will be joined by Pledge Music‘s Head of A&R, Paul Barton. Together they will offer insider tips and tricks on preparation and landing an effective campaign and both Kendel and Paul will be dispensing advice to those seeking a 1:1. DEBT FINANCE Mary-Alice Stack (Chief Executive, Creative Sector Services) will present the Creative Industry Finance programme which offers a combination of business support and access to loan finance of up to £25,000 for small businesses operating across the creative industries. Funded by Arts Council England, the programme is currently being piloted in the London and Yorkshire & Humber areas, and is due to be rolled out as a national initiative in spring 2014. Alongside Mary-Alice will be case-study guest speakers Ryan Nile and Andrew Stewart-Jones of recording, publishing and music management company Ulteria Ltd. Creative Sector Services will be on-hand during the day for an informal chat in the Marketplace, and also through our 1:1 advice surgeries. INVESTMENT Advising on how investment-ready companies should present themselves for equity investment will be Edge Investments Director David Fisher, who will discuss advanced business planning with a particular focus on the investment pitch. With so many businesses seemingly unable to coherently present its financials, David will reveal why so many companies fail to secure investment, what goes wrong and how to avoid the pitfalls. Davin McDermott (Director, CreaTech Consulting) draws on his experience as interim Financial Director for a number of innovative music companies including Audioboo, to explain how the SEIS investment vehicle works, and why it might be suitable for your small-to-medium sized business. Running alongside these presentations are a series of WORKSHOPS, including:
- Hub Directors Julia Payne and Wendy Smithers, taking us through fundraising and sponsorship – how to go about it, who its for, identifying when the time’s right to consider itand tips on understanding what brands actually want out of a relationship
- Mike Skeet (Founder Partner, Skeet Kaye LLP) looks at how to go about asking friends and family for money, and provides pointers and suggestions of measures you can take to both structure the funding and safeguard relationships, both personal and financial
- Davin McDermott looks at business plans – in particular, how to present those all-important financials to funders. Knowing what to present and how is crucial to securing funding – whether it’s a loan from a bank, an Arts Council Grant or presenting an investment opportunity to friends or family
- Julia Payne will also be providing an exclusive heads-up for a forthcoming funding scheme for game-changing music business ideas AND niche genre – Joining The Dots – launching late 2013.
Rounding-off this packed programme will be the convention’s sole PANEL DISCUSSION – The Financial Realities Of Running A Music Business, which will look at the realities involved in actually running a music business, with all it’s inherent problems – balancing the books on projects based on A&R instincts and how you can possibly plan ahead given the unpredictability of critical and popular support. The positive message for delegates will be that it can be done, it’s just very challenging and requires know-how… Joining moderator Keith Harris will be be AlunaGeorge manager, Stars Redmond (Sweet! Group), financial wizzard Davin McDermott (CreaTech) and serial entrepreneur Gary McClarnan (SparkleStreet). 1:1 ADVICE SURGERIES FREE 1:1 Funding Advice Surgeries may be pre-booked by delegates, on a first-come, first-served basis, here for consultations with the following experts to discuss these funding opportunities: Ian Moss – BPI/ Music Export Growth Scheme Paul Bonham – Arts Council/ Grants for the Arts Kendel Ratley – making a successful Kickstarter campaign **Delegates must supply information in advance. Read here** Julia Payne – The Hub/ Joining the Dots funding scheme and sponsorship Lucie Caswell – Transmit Consulting Start-Up Loans **Delegates need to comply with some basic criteria, which must be read and met, prior to a consultation. Sarah Thirtle – PRSF/ Momentum Music Fund Paul Barton – PledgeMusic/ making a successful PledgeMusic campaign Creative Sector Services/ Creative Industries Finance Scheme Emma Hill – UK Trade & Investment/ Music Export Growth Scheme
Remember – you MUST book these advice surgeries in advance HERE – no walk-up on the day!!
Presentations, workshops and 1:1s will be complemented by a Funding Marketplace, which will provide opportunities for delegates to find out more about a range of funders and service providers. Simply turn up and chat!
Transmit Consulting | PRS for Music Foundation | Creative Sector Services | The Hub | KTN/ Technology Strategy Board
PRESENTATIONS & CASE STUDIES
|09.50-10.15||INTERVIEW||Remi Harris & Tom Robinson|
Sponsorship: Julia Payne 10.20-11.05
|Grants for The Arts||Paul Bonham, Arts Council|
|Momentum Music||Sarah Thirtle, PRS Foundation|
|Music Export Growth Scheme||Ian Moss, BPI|
Friends & Family dealmaking: Mike Skeet 11.15-12.00
|Pitch Perfect||David Fisher, Edge Investment|
|Kickstarter + Bitter Ruin case study||Kendel Ratley, Georgia Train & Ben Richards (Bitter Ruin)||
Business Plan Financials: Davin McDermott 12.05-13.00
Working a crowdfunding campaign – moderated panel
|Kendel Ratley, Georgia Train & Ben Richards Paul Barton & Keith Harris|
|14.00-15.00||DEBT FUNDING (LOANS)|
|Creative Industries Finance Loan||Mary-Alice Stack, Creative Sector Services|
|Seed Enterprise Investment Schemes||Davin McDermott, CreaTech Consulting||
Funding preview: Joining The Dot, Julia Payne 14.45-15.15
|Davin McDermott, CreaTech Consulting|
|Stars Redmond, Sweet! Management (AlunaGeorge)|
|Gary McClarnan, SparkleStreet|
1:1 ADVICE SURGERIES (Slots throughout the day)
MARKETPLACE (All day)
OLD NAVY BOARDROOM
|IAN MOSS – BPI||PAUL BONHAM – ACE||Transmit Consulting|
|KENDEL RATLEY – KICKSTARTER||CREATIVE SECTOR SERVICES||PRSF|
|JULIA PAYNE -THE HUB||SARAH THIRTLE – PRSF||Creative Sector Services|
|LUCIE CASWELL – TRANSMIT||PAUL BARTON – PLEDGEMUSIC||The Hub|
|EMMA HILL – UKTI||KTN/ TSB|
|RICHARD BOOTH – KTN/TSB|
MusicTank Chairman Keith Harris:
“…all the pieces have fallen into place to make Easy Money? The Convention the most comprehensive access to finance event to have so far taken place, with the aim of guiding musicians, music entrepreneurs and companies towards getting the funds they need to get their businesses to the next level”
Convention details: Venue: The Portico Rooms, Somerset House, Strand, London, WC2R 1LA Date: 22 October 2013 | 10.00-16.00 hrs with networking drinks reception taking place from 16.00-18.00 hrs Tickets: | No walk-up on the day – tickets must be purchased in advance! Become a member here.
You can find resources from this event via the links below.
Tom Robinson - Broadcaster (6 Music/ BBC Introducing) & Songwriter
Remi Harris - Music Industry Consultant
Paul Bonham - Arts Council England
Sarah Thirtle - PRS for Music Foundation
Ian Moss - BPI
Mary-Alice Stack - Creative Sector Services
Kendel Ratley - Kickstarter
Paul Barton - PledgeMusic
David Fisher - Edge Investments
Panel & Workshop
Davin McDermott - CreaTeach Consulting
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