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Get Plugged In: Live Music, Promotion and Venue Management Course 2012

26th March 2012 @ 6:00 pm - 9:00 pm

Venue: The Boardroom, PRS for Music

THIS COURSE HAS NOW PAST – Enquire about our 2013 course: courses@musictank.co.uk

2012 Course Testimonials:

“The whole course was excellent and I would thoroughly recommend it to others – even more enjoyable than I expected” Gary Thompson

“A great course, full of interesting anecdotes and personal experience, with excellent networking opportunities” Sean Hunt “Very enjoyable!  Has certainly helped out my business already…The course has given me insight in to better ways to promote a venue and the networking has been great for support.” Alistair McMillan See 2011 Testimonials

 

COURSE DETAILS

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Andy Inglis: “The Luminaire was a six year long education for me in customer service, what’s right and wrong with the live industry in London, and what’s so important about socks and 9v batteries that they appeared on almost ever backstage rider I ever saw. I’ll lay bare my experiences without concern for my own embarrassment, celebrate those who helped both artist and audience in their search of a fulfilling gigging experience, and castigate those who seek to put obstacles in their way. And I’ll swear reasonably frequently.”

Targeting tour managers, promoters, booking agents, marketers, DIY artists and small-to-medium sized venue owners and operators, this innovative 5-part course will provide all with a thorough grounding in the business of live music.  Today’s best practice will be considered in an open forum, and strategies explored for improving attendances and revenues. Bringing industry context and real world experience to bear on a range of key topics, Luminaire co-founder Andy Inglis (with occasional industry guests including we:Live and The Boileroom founder, Dominique Czopor) will encourage all to look at live’s continually evolving ecosystem, provide pointers for best practice, compare and contrast the UK and European markets, and help inform, encourage and inspire a new wave of live industry entrepreneur.

“Despite the economic challenges that lie ahead, 2012 could be a breakthrough year for small venues across the UK.  With reforms to the Licensing Act set to ease the sector and the appetite for big ticket arena concerts on the wane, there’s no better time for small venue operators and promoters to update their knowledge, refresh their skills and drive new business.”

Jonathan Robinson, Programme Director, MusicTank

 

All sessions start promptly and run from 18.00 – 21.00 hrs and include a short break. Registration from 17.45 hrs. See all dates below.

Unable to attend the series? Contact the office for individual session prices.

Why not buy annual membership (membership benefits here) for £45, reducing the course price to £170, saving £59 on the full price of £229

Students – see savings by becoming a student member

 

2012 COURSE OUTLINE

1. Mon 27th Feb – The Lie Of The Land: Sector Overview

From 150 capacity rooms like The Windmill in Brixton, to 20,000 all-seated arenas, we’ll examine both the common issues (marketing and promotion, how to turn a profit, customer service) and the unique issues they face (how to keep the regular bar punters happy while there’s a Japanese noise core band playing in the corner, in the case of The Windmill). This introductory session will also consider the changing nature of the audience in a world where attention spans are shortening, where technology and an explosion in media makes never leaving the house an attractive proposition, and how venues can adapt to cope and survive in the teeth of arguably the worst economic crisis in history.

2. Mon 5th Mar – Selling The Gig: Marketing & Promotion

From promoting the barely-breaking-even backroom gig, right up to sold out arena shows, we’ll consider the full gamut of marketing methods available. From traditional press ads, flyers, posters and street teams to the constantly evolving digital methods and platforms: e-lists, Facebook, Twitter and whatever else has appeared in the past five minutes, we’ll establish what works, what doesn’t and what’s best value for money. What tricks can be learned from the likes of Live Nation and Kilimanjaro and what do the cream of indie gig promoters keep up their sleeve?

3. Mon 12th Mar – Selling The Gig: Ticketing

From Ticketmaster and WeGotTickets to the new direct-to-fan companies snapping at their heels, we’ll look at booking and administration fees, kickbacks, paperless tickets, entry systems, fraud and what new technology has in store for the future of ticketing. For those with sell out gigs on their hands we’ll also consider the new front opened by a contentious secondary ticketing market jostling for a slice of a particular huge and tasty pie.

4. Mon 19th Mar – Compliance

Venue owners and promoters face a slew of legislation top-down; from the proposed changes to the Licensing Act (seldom out of the news) to a burgeoning raft of health and safety legislation, noise abatement issues, security and temporary event notices. How does this affect the day-to-day of the live sector, who exactly is responsible for what and how is this legislation best managed?

5. Mon 26th Mar – Learning By Example – UK & Overseas Case Studies

The Luminaire…from award-winning venue to shut-down in under six years. A thorough examination of why it was opened, how it tried to be different, how it was received by the audience, artists and industry, what went right, what went wrong and what its legacy was – if indeed it left one – from one of the people who built and managed it. For an international perspective, we’ll look at other markets covering mainland Europe, how things differ to the UK, particularly where state funding is concerned. We’ll also take a look at that super-rich anomaly of Norway – the world’s third largest oil exporter, pumping tens of millions of pounds into culture a year.

WHO SHOULD ATTEND?

This course is intended to encourage and inspire a new wave of live industry entrepreneur AND those at the coalface looking to enhance and further grow their businesses.  Core participants: tour managers, promoters, booking agents, marketers, DIY artists, small-to-medium sized venue owners and operators.

General Enquiries

2012 Course Testimonials:
“The whole course was excellent and I would thoroughly recommend it to others – even more enjoyable than I expected” Gary Thompson
“A great course, full of interesting anecdotes and personal experience, with excellent networking opportunities” Sean Hunt
“Very enjoyable!  Has certainly helped out my business already…The course has given me insight in to better ways to promote a venue and the networking has been great for support.” Alistair McMillan
“With Live music becoming increasingly the most important part of the music business, this course is a timely opportunity to learn about ‘doing it live’ from the ground up.” Keith Harris, MusicTank Chairman
“This course has been designed to deliver the structure and content necessary for productive debate and strategic insight. We are proud to be associated with Andy Inglis and have the privilege of his professional experience in its design and delivery.” Alan Fisher, Head of Department Music and Fashion, University of Westminster
 

Notes: MusicTank reserves the right to postpone and cancel courses where demand dictates

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