When Sound Meets Image
22nd January 2018 @ 2:00 pm - 6:00 pm | Free
Venue: Regent Street Cinema
This free event will feature a stellar collection of experts from the world of music, cinema, advertising and science, in an exploration of the importance of music’s relationship with image. Focusing on sync and commissioned music, a variety of scenarios will be investigated from cinema and television through to advertising and interactive games.
What makes a good sync? How has music enhanced some of the history’s greatest films? Why are brands increasingly determined to make music a central part of their campaigns – and can they be trusted to do so ethically? All these questions and more will be answered at the birthplace of British cinema, London’s Regent Street Cinema.
The event coincides with the recent launch of our new, FREE ‘how-to’ guide to synchronisation – Unlocking the Sync: A band’s guide to brands and a brand’s guide to bands – that takes a novel approach to educating both musicians and brands about the complex world of sync licensing.
Written in a clear, informal style by Kier Wiater Carnihan and Dr. Eamonn Forde, it details how sync can be approached in a mutually beneficial and ethical way while challenging the loose, policy-free use of music that often presides today.
In 1896, the Lumiere Brothers famously screened the first ever motion picture to be shown in Britain at the Regent Street Cinema. However, the birth of silent movies wasn’t entirely silent; a harmonium player provided the soundtrack to that first showing, while before long full orchestras were accompanying film screenings. Thus synchronisation – the setting of music to moving images, commonly known as ‘sync’ – was born.
Much has changed since then, but the importance of music to broadcast media has never wavered. Brands, filmmakers and television/ game producers constantly seek to exploit music’s unique power to emotionally connect with an audience, while the money this process generates has never been more important to the music industry. Indeed, while the average musician now struggles to make even a basic living from their craft, sync licensing is one of the few income streams that has flourished in the internet age.
Kicking off proceedings is Dr. Catherine Loveday, University of Westminster’s noted neuropsychologist whose exploration of music and the mind is world-leading. Extensively published in books and journals, she will share her recent research into the role that music plays in creating and enhancing emotions in film.
Join us Monday 22 January 2018 at London’s historic Regents Street Cinema, where the Lumiere Brothers and that anonymous harmonium player first made sync history.
This is a FREE event, however, interest in and demand for this event is high, and you must pre-book to reserve your seat. No walk-up on the day. If having booked, you become unavailable for the event please let us know so we can offer your ticket to someone else.
You can find resources from this event via the links below.
Dr. Catherine Loveday - University of Westminster
Panel: Future of Sync
Connie Farr - ThinkSync
Duncan Smith - Sony Interactive Entertainment Europe
Will Theakston - Warp Records
Lauren Wilson - Record-Play
Raj Chaudhuri - Boiler Room/ Livin Proof
**Further details to be announced**
Venue Details+ Google Map
Find out more about becoming a member by clicking below.
Subscribe to the MusicTank newsletter by entering your details below:
Thank you for signing up to the MusicTank newsletter!