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When Sound Meets Image

22nd January 2018 @ 2:00 pm - 6:00 pm

| Free

Venue: Regent Street Cinema


This free event will feature a stellar collection of experts from the world of music, cinema, advertising and science, in an exploration of the importance of music’s relationship with image.  Focusing on sync and commissioned music, a variety of scenarios will be investigated from cinema and television through to advertising and interactive games.

What makes a good sync?  How has music enhanced some of the history’s greatest films?  Why are brands increasingly determined to make music a central part of their campaigns – and can they be trusted to do so ethically?  All these questions and more will be answered at  the birthplace of British cinema, London’s Regent Street Cinema.

Coming Soon!

The event coincides with the recent launch of our new, FREE ‘how-to’ guide to synchronisation – Unlocking the Sync: A band’s guide to brands and a brand’s guide to bands – that takes a novel approach to educating both musicians and brands about the complex world of sync licensing. 

Written in a clear, informal style by Kier Wiater Carnihan and Dr. Eamonn Forde, it details how sync can be approached in a mutually beneficial and ethical way while challenging the loose, policy-free use of music that often presides today.




In 1896, the Lumiere Brothers famously screened the first ever motion picture to be shown in Britain at the Regent Street Cinema.  However, the birth of silent movies wasn’t entirely silent; a harmonium player provided the soundtrack to that first showing, while before long full orchestras were accompanying film screenings.  Thus synchronisation – the setting of music to moving images, commonly known as ‘sync’ – was born.

Much has changed since then, but the importance of music to broadcast media has never wavered.  Brands, filmmakers and television/ game producers constantly seek to exploit music’s unique power to emotionally connect with an audience, while the money this process generates has never been more important to the music industry.  Indeed, while the average musician now struggles to make even a basic living from their craft, sync licensing is one of the few income streams that has flourished in the internet age.

Kicking off proceedings is Dr. Catherine Loveday, University of Westminster’s noted neuropsychologist whose exploration of music and the mind is world-leading.  Extensively published in books and journals, she will share her recent research into the role that music plays in creating and enhancing emotions in film.

Join us Monday 22 January 2018 at London’s historic Regents Street Cinema, where the Lumiere Brothers and that anonymous harmonium player first made sync history.


Booking Info:

This is a FREE event, however, interest in and demand for this event is high, and you must pre-book to reserve your seat.  No walk-up on the day.  If having booked, you become unavailable for the event please let us know so we can offer your ticket to someone else.

You can find resources from this event via the links below.

If you have any questions please contact us by clicking here.

Who's Attending

100 people are attending When Sound Meets Image

  • Pam Lewis-Rudden
  • Phil Knox-Roberts
  • Colin Crook
  • Richard Elson
  • Verity Pabla
  • Martyn Ware
  • Jonathan Sharif
  • Chantal Epp
  • Patrick Waweru
  • Phil Legg
  • Eleanor Ward
  • Sarah Monument
  • Deborah Smith
  • Guy Osborn
  • Sarah stern
  • erzsebet hehn
  • Zacharie Vibert
  • Denis Simms
  • Jen O'Connell
  • Desiree Banugo
  • Stefan Gramunt
  • Sam Campbell
  • Francoise Lamy
  • Paul Leonidou
  • Paul Devaney
  • W van Middendorp
  • Kieran Fitzpatrick
  • Emma Griffiths
  • Francesca Haincourt
  • Jez Bell
  • siobhan larmond
  • Susan Hansen
  • David Tonks
  • Herbie Clarke
  • Tom E Morrison
  • Mark Newman
  • Dennis Muirhead FRSA
  • meike brunkhorst
  • Jude McArdle
  • Meenal Odedra
  • Dan Garber
  • Kier Wiater Carnihan
  • Jack Spence
  • Phylicia Chong
  • Freya Hepburn
  • Drew Connor
  • Jodie Muncey
  • Adrian Leung
  • Luke Georgiou
  • David Lawrence
  • Luiz Adami
  • Dovile Mal
  • Oscar Manthorpe
  • Harman
  • W P Hughes
  • Holly Shaw
  • Keira Sinclair
  • George Chin
  • Charlie Morgan
  • Dutch Van Spall
  • Silke Bartels
  • Ruby Savage
  • Nina Thistlethwaite
  • Michael Hibbert
  • James Varghese
  • Lisa Hafey
  • Casandra Govor
  • Jonathan Robinson
  • Load all attendees


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