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‘Words Up’ – Music Writing For People Who Mean Business

11th October 2010 @ 6:00 pm - 29th November 2010 @ 9:00 pm

Venue: Fyvie Hall, University of Westminster

COMPETITION: Exclusive competition for all MusicTank FaceBook members!  WIN a spot on our new ‘Words Up’ music writing course! (Usual cost from £449).  Enter here

This innovative music journalism course, taught by Lulu Le Vay, Journalist, Marketing Consultant and all round creative hustler aims to engage a breed of writer who has the drive and talent to steer a new anti-churnalism campaign – with our help.  With the birth of the web – and free newspapers – the quality of writing (in general) has become increasingly lazy.  The cut ‘n’ pasting of press releases and the technique of  emailing interview questions are common-place.  But not for much longer… this course aims to bring back excellent writing and journalism skills, with an unapologetic back-to-basics philosophy.

Taking place on Monday evenings (18:00-21:00 hrs) and spanning 8-weeks ‘Words Up’ will be tutored by Lulu Le Vay – former deputy editor of monthly fanzine Sleazenation and freelance feature writer for The Facei-DJockey SlutXray, the Guardian GuideThe Independent on SundayThe Evening Standard and the Observer and aims to bring back into the media and music industries a wave of new talent whom will not only boast a polished and enviable tool box of skills – but also a 360-degree view of music journalism within an industry context.

In addition to unique module content, this course also offers:

  • an impressive selection of guest industry speakers:
Joe Goddard Hot Chip
Rob da Bank Bestival & Radio 1
Briana Dougherty Head of Press, Atlantic Records UK
Jenny Cameron Reviews Editor, Mojo
  PLUS…special guest to be revealed!

 

  • media partners who guarantee to publish the best writers at the end of the course;
Clash Magazine  
burntprogress.com  
  others tba…

 

  • free access to a gig for review purposes (module 7), details tbc;

Interested?  Applicants are requested to submit a 250-word review (release or gig) OR a similar-length paragraph, explaining why they wish to take part in the course and what they hope to get out of it.  Submit your piece here: jenny.tyler@musictank.co.uk , entering ‘Words Up’ in the subject title.

Places are strictly limited to ensure quality of learning – early booking is strongly recommended.  Course work will be assigned between modules!


DIARY

Dates:  Oct 11, 18, 25 & Nov 01, 08, 15, 22 & 29 2010.  All sessions will run from 18.00 – 21.00 hrs and include a short break.

Cost: £449 MusicTank members | £479 Industry trade bodies |  £499 Standard  (course is VAT-exempt)

Note: We reserve the right to re-schedule and cancel courses where demand dictates.

**Special Offers**

  • EARLY BIRD SPECIAL OFFER – Book by Wed Sept 15 for £469, saving £30 off the full price of £499.  Use promo code WordsUp10 when booking and ONLY select the full price option:
  • BUY 1 AND GET 1@ 20% OFF! – Book by Fri Sept 17 to take advantage of this offer.  Book with a mate and split the difference for a greater saving!  This offer is based on the full price of £499 only.  To take advantage of this offer, email jenny.tyler(A)musictank.co.uk

AND…price includes: 1 Year FREE membership to MusicTank (membership benefits here)

BOOKING & ENROLMENT

Simply book and pay securely online with a credit or debit card – sorry, we don’t accept American Express.  Once payment has been received all students will be contacted by email and sent a student registration form.  This form will need to be completed and returned either digitally via email or by post, at least 2 weeks prior to the course date in order for students to be registered with the University of Westminster and to receive their welcome packs and student passes.  

MODULES

  1. Course and Class Introduction:  music journalism and its role; direct and indirect relationships; finding a voice;
  2. Publications and Platforms: content; contacts & pitching; good and bad examples.  Guest speaker: Jenny Cameron, reviews editor, Mojo;
  3. PR: How the relationship works; writing press releases.  Guest speaker: Briana Dougherty, head of press, Atlantic Records
  4. Interview Skills: The artist – research and prep; differences in publications’ approaches – special guest artist provided on whom to draft questions, to be revealed on the day;
  5. The Power of the Word: analysing the impact of the printed word – good and bad.  Guest speaker: Joe Goddard, Hot Chip will provide artist insight into their press and their relationship with the media;
  6. Writing Under Pressure: releases and live; examples good and bad; dos and don’ts; the preview; writing under pressure;
  7. Beyond Music Writing: where can a basis in music journalism lead – a look at PR, A&R, brands, artist management.  Making writing pay. Guest speaker – Rob da Bank, BBC Radio 1 & Bestival founder;
  8. Re-cap and Summary:  Review of course; sample readings of course work; announcement of Top 3 and their publisher titles.

WHO SHOULD ATTEND?

This course is not only designed for aspiring journalists, marketing and pr professionals – it’s also suited for anyone involved in promotion, whether as an independent venue owner, promoter, artist or manager and for those seeking a career change within the music industry.

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