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Buzz Building: Squeezing The Most From The Web

Date:
Mar 20, 2007 from 18:00 to 21:00
Venue:
Juno Bar
Location:
134-135 Shoreditch High Street, London

This seminar is based on MusicTank's highly successful Buzz Building and Distribution events developed in association with the MPG in 2006, and comprises but one part of CIDA’s Digital Women’s Club initiative.  This event is open to all,  with engagement particularly encouraged from  underemployed women (and subject to certain criteria being met). Please note that pre-event registration is essential to access this FREE event and that booking for the event can ONLY be made through the Digital Women's Club website.

For more information, and to register for this event...

SPEAKERS
Panel: Shizzio Artist

Jel Freelance Web Designer & Consultant

Suw Charman
 Social Software Consultant

Laura Seach Head of Digital, Ninjatune

Chris Thompson  
Founder, emusu.com
   
Chairman:
Harry Leckstein Freeport Records & London Urban Collective

TOPIC

Many producers, small niche labels, self-releasing artists and managers know that, irrespective of genre, all roads point to digital in some shape or form.Yet whilst knowing that an online presence is as essential as it is desirable, many remain unclear, if not bewildered, as to how best establish and maintain an online presence - much less how to reach, engage and grow a subscriber base.And the growing number of formats, distribution channels & platforms, coupled with advancing technology only serve to confuse the picture for many wishing to occupy the digital space.

Buzz Building: Squeezing The Most From The Web will enable those starting out in cyberspace to best navigate the digital maze. From website commissioning & design through to online sales and marketing, a panel of digital experts and online marketing gurus will discuss how to create an effective, online presence and develop practical online marketing strategies. The session will comprise two topics:


Website Development - creating and maintaining an online presence

  • design - development of a brief & good website design considerations

  • site construction - bespoke vs off-the-peg solutions
  • integration of audio - streams, podcasts and downloads.


Online Marketing - practical and effective strategies in the digital environment.

  • e-campaigns/data mining/key site population/search engine optimisation
  • guerilla tactics/DIY approach - self-releasing artist/grassroots fanbase development
  • indie label approach to online marketing.


The evening will provide plenty of time for Q & A and will include structured networking.