MusicTank

Please remember all MusicTank events MUST be booked and paid for in advance! Become a member of MusicTank and enjoy priviledged discounts on all MusicTank events...

http://www.musictank.co.uk/about/membership-benefits

**EVENT DATE CHANGE** - IN ORDER TO ACCOMMODATE TO THE IMMINENT CONFIRMATION OF A NOTED GUEST PANELLIST (TO BE CONFIRMED LATER TODAY - 12 SEPT) , PLEASE NOTE THIS EVENT WILL NOW TAKE PLACE ON WEDNESDAY OCTOBER 3RD AND NOT AS PREVIOUSLY PUBLISHED IN THIS NEWSLETTER.  THE DATE BELOW HAS BEEN CHANGED TO REFLECT THIS.

3rd OCT: MUSIC'S NEW CONUNDRUM: TOO MUCH CHOICE?

Whereas the public once received their weekly dose of music via the all-important Top 40 and Top of the Pops, they are now faced with a head-spinning level choice. Indeed,  TOTP's own demise is growing evidence that the 'old guard' of trusted mass musical filters and channels are becoming less relevant in an age where people are free to follow their own paths into the musical wilderness, rather than swallow the industry's prescribed diet.  Most people would agree that choice is a good thing, but there is a flip side to this vision of a musical consumerist's paradise.  When the consumer is king and we can access over 420,000 rock acts and 400,000 hip hop acts via MySpace alone, can we really be expected to sort the wheat from the chaff amidst the clamour of a thousand different advisory voices?

This think tank explores the idea that the liberalisation of digital media, whilst entirely democratic, serves to confuse the consumer with a bewildering array of choice and quality.  With so much content vying for our attention, does this merely cloud the picture, making it harder to find great music?

SPEAKERS:
Keynote:  Tom Robinson (Broadcaster & Songwriter).  Panel:  Paul Brown (Pandora); David Jennings (DJ Alchemi Ltd & Author);  others tbc.  Moderator:  Keith Harris (Keith Harris Music Ltd/MusicTank Chairman/PPL Director).

DIARY:
Date:  Wed 03 October '07;  Venue: MCPS-PRS Alliance, Berners Street, London;  Time:  18.30 - 21.00hrs.

**PLEASE NOTE THIS IS A CHANGE TO OUR USUAL VENUE**

Price: £20 MusicTank Members | £25 Trade Body Discount | £30 Full Price (See website for full details)

Full Details:  http://www.musictank.co.uk/events/musics-new-conundrum-too-much-choice-2

SPECIAL OFFER: We are pleased to be able to offer attendees a 20 per cent discount on David Jenning's book, 'Net, Blogs and Rock'n'Roll'.  This new publication will be available on the night directly from the publisher for £12 (normal RRP is £14.99).

'Net, Blogs & Rock'n'Roll'
As digital convergence promises to make every track available, discovering new and interesting material becomes an anarchic process. 'Net, Blogs and Rock'n'Roll' examines how fan communities interact with new developments in recommendation systems, wikis and Web 2.0 to make sense of the digital discovery journey.

"Net, Blogs and Rock'n'Roll is a great summary of just about everything one needs to know about Music 2.0, and where it's going. Read it and get smart!"  Gerd Leonhard, author of 'The Future of Music' and CEO of Sonific LLC.