MusicTank

You know when you've arrived as an artist when you get given your own label imprint. Usually it's a 'deal clencher' for a mega act when they are re-signing their contract or negotiating a new one (see Morrissey and Attack/Sanctuary).

Shaved-headed, electro-sex prancer Justin Timberlake - when not hawking cheap burgers and bringing 'sexy' back - has done it slightly differently. While signed to Sony BMG, his new label (Tennman) is actually being run via Interscope/Universal. Oh.

Timberlake's also been named as CEO and chairman of the label. Brilliant. But what does it mean in practice? Will he be there every day dotting the 'i's and crossing the 't's on heads of agreements on digital distribution and getting his head round the opportunities and risks of UGC and ad-funding? Or will it merely be a vanity label for him and his 'crew' to punt out their over-indulgent musical back- slapping that no one else will touch? What we're all waiting for is a 25-minute 'jam' featuring Justin yelping and squawking his way through music that sounds like it was written by half a dog.