MusicTank

Remember -  All MusicTank events MUST be booked and paid for in advance!

HURRY! Become a MusicTank member now and attend one of these think tanks for FREE!

http://www.musictank.co.uk/about/membership-benefits

24 APRIL:  I WANT MY MTV?

MusicTank presents the first of two Think Tank debates looking into the effects of fragmentation of media in a post-YouTube world - from mass markets to a mass of niche ones.  Part 1 explores the decline of traditional music television and asks what this means for the future consumption and promotion of music via mainstream media.

SPEAKERS
Keynote: James Scroggs (MTV).  Panel:  Helen Keegan (Beep Marketing); Assia Grazioli-Venier (Ministry of Sound TV); Malcolm Gerrie (WhizzKid Entertainment); others tbc.  Chairman: Keith Harris (Keith Harris Music Ltd/MusicTank Chairman/PPL Director).

DIARY
Date:  Tues 24 April '07;  Venue: Bertorelli, Soho, London;  Time:  18.30 - 21.00hrs;

Price: £20 MusicTank Members | £25 Trade Body Discount | £30 Full Price (See website for full details)

With practically the sum of all music content ever committed to tape now freely accessible at the click of a mouse, consumer is king. As a result the traditional mainstream music media look tired at best, unacceptably prescriptive at worst. Top of the Pops is gone, ITV are struggling to find a sponsor for their mooted CD:UK replacement and MTV recently announced further job cuts across its international operation, together with plans to build thousands of new web sites.

Yet coverage of this year's Brit Awards reached 15% more viewers than in 2006, perhaps proving that mainstream music programming can still hold aspirational appeal for artists and a taste-making function for the general public. Are we simply experiencing a period of transition?

http://www.musictank.co.uk/events/i-want-my-mtv

10 MAY:  A WORD FROM OUR SPONSOR...CAN AD MONEY MEND THE RECORD BUSINESS?

MusicTank presents the second of two Think Tank debates looking into the effects of fragmentation of media in a post-YouTube world.  Part 2 explores the ongoing transfer of ad revenues from TV to online and the future potential of ad-funded download models.

SPEAKERS
Keynote:  Michael Bornhäusser (SDC).  Panel:  Shannon Ferguson (Yahoo! Music Europe); Rupert Vereker (Sonic Network); Natasha Kizzie (KLP).  Chairman: Keith Harris (Keith Harris Music Ltd/MusicTank Chairman/PPL Director).

DIARY
Date: Thurs 10th May '07;  Venue: Bertorelli, Soho, London;  Time: 18.30 - 21.00hrs;

Price: £20 MusicTank Members | £25 Trade Body Discount | £30 Full Price (See website for full details)

Global advertising revenue is worth approx. $67Bn. And the fastest area of growth is online, with the Interactive Advertising Bureau reporting that internet ads brought in $4.3Bn in the third quarter of 2006 alone - an all-time high and a year-on-year increase of 33%.

As the iPod generation's online activities of choice (video streaming services, social networking sites, mobile communities, P2P etc.) become increasingly mainstream - just think Murdoch's deal with MySpace and Google's buyout of YouTube - it seems inevitable that ever more advertisers will look online, bringing with them an increased slice of that $67Bn.

The likes of AOL, MSN and Yahoo have been sharing ad revenue from the streaming of at least some labels' music videos for over a year, and YouTube has deals in place with most of the majors.

But while asking for a share of ad revenue for online streaming uses is perhaps a no-brainer (with some label executives confident this could bring in 15% - as much as their existing synch-publishing revenue), could online advertising ever bring in enough to support the music industry's core business of delivering music to consumers, for keeps?

http://www.musictank.co.uk/events/a-word-from-our-sponsor-can-ad-money-mend-the-record-business