SURVIVAL OF THE FITTEST
WISE MONKEY - Planet Earth Covermount
THE STATS BEHIND THE COVERMOUNT DEAL...
Planet Earth is Prince's 46th Album.
Authoritative industry comment suggests Prince would have received up to £300'000 from the Mail on Sunday (MOS) as a covermount license fee.
Prince also receives a royalty on every copy of the MOS sold - typically up to 10% (14p) per copy, retailing at £1.40 per unit - total £406'000.
Approx 2.9 million copies of MOS were sold as opposed to its weekly 2.3 million average (ABC audited figures).
Assuming he owns 100% of the copyright for each and every track, he would have received in the region of £200'000 via MCPS and his UK Publishers, based on a 7p royalty per copy.
With sales for his last album, 3121, achieving 80'000 copies in the UK, by comparison, this covermount is likely to have earned Prince approximately 8 times as much.
Associated Newspapers' costs for the covermount deal is estimated to be approaching £1million.
