FollowtheMoney

Follow The Money: Can The Business Of Ad-Funded Piracy Be Throttled?

£9.99

Recent debates on infringement are increasingly focusing on the role of advertising in bankrolling unlicensed sites. Could this new focus create common ground between Big Tech and the content industries…?

---

Recent debates on infringement are increasingly focusing on the role of advertising in bankrolling unlicensed sites. Be clear, this isn’t some romantic fantasy of teenagers sticking it to the man; it’s £millions in FTSE and Fortune 500 company funding reaching the most nefarious corners of the Web on an industrial scale. Could this new focus create common ground between Big Tech and the content industries, and can the funding be stopped, even if the will is there?