Reports
"Let's Sell Recorded Music!"
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Following-on from last year’s think tanks series of the same name, this report analyses the relationships between the recordings business, ISPs, consumers and Government, in an attempt to help foster progress towards compelling legal alternatives to unlicensed file sharing.
Beginning with a summary of the four events hosted by MusicTank in late 2008, (featuring representatives from Government, ISPs, UK Music, BPI, PRS, mobile operators and new service providers), the report goes on to look at recent UK and global developments, and offers recommendations for maintaining momentum, overcoming differences and developing viable new services.
The report makes the case for much greater emphasis on researching innovative new services, recommending a Government timeline be put in place. It argues for ramping-up market testing and research - on consumer reaction to new services, their effects on the existing digital download sales, as well as operational issues.
It outlines an impending consultation by BERR into sanctions for persistent file sharers as well as an Options Paper on the proposed Rights Agency, looking at, among other things, its proposed functions, activities and funding.
MusicTank believes that only by building on the dialogue fostered by the MoU process, encouraging increased collaboration and road-testing different models, will the foundations be laid for compelling alternatives to be built.
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