IFPI - Investing in Music
02 Apr 2010
“This report outlines the role of record companies as the principal investors in music and talent.
“Investing In Music is about how the music business works. It explains the work, collaboration and value that music companies bring in helping artists realise a talent that would typically go unrecognised and to get to an audience that they would not otherwise reach. Music of the value brought by music companies is invisible to the outside world. Yet it is their investment that allows artists to make a career from music and which, in turn, creates an enormous ripple effect throughout the wider music sector and the economy.
And it debunks one big myth – that artists can easily build a sustainable and successful career in music without the help and support of a record label.”
The IFPI, 2010.
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