Making-Music-With-Mobile---Whitepaper

Making Music With Mobile - Whitepaper

15 Jan 2008

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This Whitepaper is taken from the fourth edition of Juniper Research’s report entitled “Mobile Music Ringtones, Ringbacks, Full Tracks & Payment Models, 2007-2012.”

This fourth edition of the mobile music report provides a complete anaysis of the market opportunity for mobile music services up until 2012.

Through an examination of the current mobile music market and in-depth qualitative research in the form of one-to-one interviews with leading members of the mobile music value chain, this focused study offers market projections for each category of mobile music service; ringtones; ringback tones; OTA full track downloads; and subscription-based rental services and streamed radio.

The report also presents market projections for mobile user numbers and revenues between 2007-2012, split by eight key regions of the world.

In addition, this extensive analysis of the mobile music market provides a vital analysis of the growing interest in subscription-based rental services.

Key questions addressed:

  1. What strategies should operators, vendors and aggregators employ to maximise their respective returns in the mobile music sctor?
  2. What are the prospects for the rental music market?
  3. Are there further opportunities for growth in the ringtone market?
  4. To what extent are current music content retail prices sustainable?
  5. What impact has 3G had on the mobile music market?
  6. What are the major hurdles to greater adoption of mobile music?
  7. How has the mobile music value chain developed?
  8. Who are the major players in the mobile music market?
  9. Will advertising provide a viable primary revenue stream for content providers?
  10. What is the total value of the mobile music market?

For more details on this report, visit http://www.juniperresearch.com or phone +44 (0) 1256 830002