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Popscore's Presentation - Face To Face With The Millennials

24 Jul 2008

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Peter Ruppert, President of Entertainment Media Research – the people behind PopScores and whose business it is to analyse consumers’ connection with music – provides a UK focus to the significance Millennials play in helping break artists and bands coupled with a take on the trajectory of those who, once ‘broken’ by Millennials (and teens in particular), then go on to attract a completely different audience.