Ade` – Manager & promoter, Urban Allstars

Ade` is a music business entrepreneur who has worked extensively in the music industry in marketing and management capacities.  He studied for a marketing Diploma with the CIM and developed marketing campaigns for a number of different projects including, The Business of Black Music (City University), Urban Voices and UK Urban All-Stars.

Ade` is the person responsible for the UK Urban All-star brand and concept, a government-backed initiative for the development of international strategies to export UK based Urban Music.

He has also worked extensively as a vocal tutor and has over fifteen years experience.  Success stories include; Lisa Maffia (So Solid), Nataylia Roni (‘Nala’ Lion King), Michelle Gayle (ITV’s Reborn in the U.S.A) and ‘MOBO award winner Kele Le Roc.