Andy Allen - Backstreet International Merchandising/Offside Management
Andy Allen is based between the UK the US and has been involved in the British Music scene for over 15 years.
He is Managing Director of Backstreet International Merchandise Ltd., which has been providing merchandise for over 13 years, initially servicing bands and record labels. In recent years the Company has developed a client base far beyond the realms of music, supplying a wide range of merchandise and marketing support, for corporate promotional purposes.
Recent clients include: The White Stripes, The Datsuns, Blur, Turin Brakes, Morcheeba, The Raveonettes, Nelly Furtado, Basement Jaxx, Roni Size, Air, Beck, Mercury Rev, The Orb, Tesco, Radio 1, Charlton Athletic F.C., Random House, Harper Collins, Sony PlayStation, Polydor Records, EMI Records, Universal Records, Carlton TV and The Capital Group.
He is also the sole proprietor of a management company, Offside Management. Signings include Reef, (whose second album sold in excess of 500,000 records worldwide), and Swervedriver, who have enjoyed considerable success in the US with the release of four albums, having toured that territory numerous times since their inception in 1989.
In addition to this he has been very active in the UK club scene since 1987. His club, Syndrome, was the first ‘Indie’ club in the UK and became the home of many alternative bands when playing in London.
To-date he promotes the Underworld nightclub in London on a Friday and Saturday night which operates an alternative music policy.
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