Helen Keegan - Consultant, BeepMarketing

A marketing communications professional with more than 15 years experience in retail and marketing, Helen has specialised in mobile marketing and in particular how to initiate and leverage customer relationships by using the mobile phone for the last 7 years.  Helen was at the birth of the mobile marketing industry in 2000 as head of customer experience at ZagMe, the location based mobile marketing pioneer.  Here she recruited more than 85,000 customers in Lakeside and Bluewater shopping malls and ran more than 1,500 SMS (text message) marketing campaigns for over 150 leading retail clients, agencies and brands including Esprit, Nike, TopShop, HMV and Waterstone’s.

Today, Helen runs her own mobile marketing and media consultancy, BeepMarketing, developing mobile strategies, creating mobile media and implementing mobile marketing campaigns using a range of mobile technologies for many blue-chip and agency clients including Scottish Courage, UIP, Sony Ericsson, Emap, Samsung, Direct Line, ENO and Danone.  She runs Swedish Beers, a quarterly mobile networking event in London and is also a founder member of Women in Mobile Data, a global association for women working in mobile.  Helen speaks regularly on the hot topic of mobile marketing and media at seminars, conferences and networking events.  Helen also runs mobile marketing courses at the Institute of Direct Marketing, Academy Internet, e-consultancy and New Media Knowledge and is a guest lecturer in marketing at the Universities of Westminster, Newcastle and Hertfordshire.