Jack Fryer - Head of Research, Universal Music

Jack is Head of Research at Universal Music, having spent the better part of his career fixated on the space where creativity and data (in all its myriad forms) meet.  He employs a wide range of methodologies and madnesses to  bring something ‘useful and progressive’ into the minds of decision-makers at Universal Music.

Prior to Universal, he worked at the Artist Formerly Known As EMI, Music/ brands agency FRUKT, brand consultancy Sparkler and sponsorship experts Octagon.

He would rather read Arabian Folk Tales than blurb-y books about marketing, and is fuelled by a healthy obsession with swimming.