James Penycate - BrilliantlyDifferent

James started working in royalties at Warner Music before completing a self study marketing diploma and gaining a position with the then SonyBMG development label, RED INK, who looked after Lostprophets, Fatboy Slim, Oasis, Travis as well as The Rifles, The Sunshine Underground and worked with labels such as Skint, Melodic, City Rockers, Independiente and Full Time Hobby.

During his time at Sony (around 2005) he discovered a number of MP3 blogs and fell for their entire approach to discovering and discussing new music, providing an outlet that previously hadn’t existed in old media.

BrilliantlyDifferent/Ooh Brilliant was born with the aim of filling a void between social media, music blogs, online pr and working with digital and online to narrow the gap between fans and their favorite artists.