Kim Bayley - Secretary General, BARD

Kim studied German, French and Law at University of Surrey, before going on to study Law at Guildford Law College.

She qualified and worked as a solicitor at Lovells before switching to corporate finance at Coopers & Lybrand.  Most recently she spent 7 years as a media investment banker at WestLB Panmure, primarily advising music, film and publishing clients.

She joined BARD in Sept 2002, as Director of Development, was appointed Secretary General in September 2003 and resumed full responsibility for running BARD in 2004.

The British Association of Record Dealers is a UK trade organisation formed specifically to act as a forum for the retail and wholesale sectors of the music, video, DVD and Multimedia products industry.

BARD was formed in 1988 by a group of record dealers – independents, multiples and wholesalers who saw the need to initiate constructive dialogue between dealers, the record companies and their trade body the BPI (British Phonographic Industry), BARD has established links with other industry Association and governmental departments as a respected voice within the industry. BARD has affiliated with NARM and other overseas retail Associations, with a view to exchanging information and to pool knowledge.

BARD also exists to communicate and negotiate with government departments and local authorities on behalf of its members, to monitor legislation affecting its members and to oppose any legislation which might be contrary to members interests. Either alone or in concert with others with others, BARD also involves itself in promoting the industry, for example through events such as the Mercury Music Prize and the Brit Awards.