Matthew Porter - Director, Digital Assets

Employment History
June 2004 – present
Director of Digital Assets
Inspired Broadcast Networks Ltd
·    Responsible for commercial development across the business;
·    Responsible for all legal negotiations with potential business partners/clients and licensing bodies;
·    Led pitch team to win Sky SWP channel contract – worth circa £2m per annum;
·    Generated £165k total sponsorship for 2 major launch events;
·    Entered and won Growing Business Awards (Technology Company of the Year) and Media Momentum Awards (Fastest Growing Media Business of the Year);
·    Took responsibility for £120k/week music team – stabilised and grew revenues by £10 per box per week;
·    Helped conceptualise, develop and launch new background music product line, using 2m track audio database;
·    Conceptualised & planned Consumer Music & Entertainment Awards;
·    Conceptualised, designed, developed and launched itbox.com.

June 02 – June 04
Managing Director
Magnetic Media Ltd
·    P&L responsibility for £1.5m turnover web application development company, part of $200m+ turnover group of companies;
·    Team of 30 full time staff, split between London and Meriden;
·    Responsible for all day to day operations;
·    Responsible for leading and directing all sales activity;
·    Responsible for managing heads of production, finance and client accounts;
·    Took company from loss position to regular monthly profit;
·    Restructured internal teams and external message before embarking on successful sales campaign, securing many high profile accounts.

Mar 98 – Apr 02
Co-founder & Sales Director
Hypnosis Media – MMT Computing (Hypnosis) Ltd
·    Co-founder of highly successful new media agency with responsibility for all sales, production and staffing issues;
·    Took the company from standstill to multi-million pound turnover;
·    Sold the company to MMT Plc in January 2000 for £2.5m;
·    Client base included: EMI, Parlophone, Universal/Island/Polydor, BMG, Sony, Warner Music, The Department of Trade and Industry, Microsoft, Sun Microsystems, British Airways, Close Brothers Corporate Finance and many other SMEs and Blue Chips.

Sep 97 – Mar 98
International Sales Manager
Fast Forward Electronic Publishing Ltd
·    Recruited and led design, sales and administration staff;
·    Responsible for all global sales and marketing activity for world-wide product;
·    Designed sales pitch and literature for new publication;
·    Conceptualised and implemented successful mail order function.

Jan 96 – Sep 97
London Sales Manager
Hobsons – Student Pages Group
·    Recruited and trained sales personnel for three key products;
·    Responsible for all London based sales and 7 staff;
·    Set targets and budgets;
·    Designed sales pitch for new products;
·    Managed all major accounts.

Regional Manager
Hobsons – Student Pages Group
·    Managed sales, co-ordination, production and subsequent delivery of annual Student Pages;
·    Responsible for 8 cities and 32 team members;
·    Successfully achieved team and personal targets;
·    Recruited and trained telesales and field sales staff.

Marketing and Field Sales Executive
Hobsons – Student Pages Group
·    Achieved and exceeded local sales target in 3 cities;
·    Received a firm training in telesales and field sales.

Education
1992-1995        University of Wales, Cardiff
BSc (Hons) Hotel & Institutional Management, 2nd Class

1990-1992    Bolton School (Boys’ Division), Chorley New Road, Bolton, Lancashire, BL1 4PB
4 A levels – French, Economics, English Literature, General Studies

1985-1990    Bolton School (Boys’ Division)