Natalie Wade - Founder, Small Green Shoots

Starting her career as an intern, Natalie went on to enjoy more than a decade at the cutting edge of urban music and the wider arts scene, developing a series of prominent and successful ventures including I Luv Live, London Songwriters Week and the Urban Music Seminar while working with some of the UK’s most prominent artists and executives.

Natalie founded Small Green Shoots in 2009 as a unique creative consultancy that can develop innovative arts-based events for 16-24 year-olds living in areas of deprivation, and who are not in education or training.

Small Green Shoots brings these young people together with acclaimed artists, community organisations, creative industry professionals, brands and other partners and has recently piloted a successful Creative Apprenticeship Programme.