Safta Jaffery - Founder, SJP

Safta comes from a creative A&R background and has 30 years of experience. He was worked in many different areas of the music industry and gained a thorough understanding of the business and the creative process and along the way, has built long-standing relationships with music executives across most territories throughout the world.

SJP enjoys an enviable reputation for putting its producers together with the best of both new and established artists world wide.

With a truly international dimension, SJP represents some of the most talented record producers currently in the business, including John Leckie (Radiohead, Muse, Stone Roses), Ron Saint Germain (311, Tool, Soundgarden), and Laurie Latham (Stereophonics, Jools Holland).

Collectively they have amassed over 100 UK & international Paltinum, Gold and Silver awards since the company inception of 1985.

Until recently, Safta was the MD and co-owner of Taste Media Limited, set up in partnership with Dennis Smith. In 1998 they discovered, signed and managed Muse whose first 3 albums were released through Taste Media Ltd which all attained Platinum sales status having sold 5m albums throughout the world. In addition Taste Media had also signed Vega 4 (licenced to Capitol (US) and Serafin (licenced to Elektra (US).