Stars Redmond - Sweet! Management

Stars Redmond has been working in the music industry full-time since 2005 and a music manager for the past 4 years, beginning in digital marketing and holding in-house positions at Island Records and EMI.  This would lead swiftly onto becoming freelance and scoring label retainers with 679 Recordings and working with artists across a variety of labels including Domino and Columbia providing digital marketing strategies.  Alongside this she pursued artist management, a result of wanting to be far more involved than simply building an artist’s online presence.  A brief stint in fashion PR happened in 2009 to find out how different a world it is to music, this – along with becoming increasingly fascinated by the arts led to founding Sweet! in 2011, where she manages artists including AlunaGeorge.