Jeremy Silver: Is Technology The New Beatles?

29 Jul 2014

MusicTank presents a vision of technology’s engagement with music; shedding light on what new technology fused with music is bringing to the industry

With technology companies never far from music industry headlines, MusicTank’s forthcoming think tank will shed light on what new technology fused with music is bringing to the industry.

Presenting a range of companies working on next-generation technological and musical innovation, this event will consider the optimistic future of music from its creation, performance, distribution and consumption through to fan interaction and crowd experiences. Based on these new, forward-thinking, mind-blowing examples, a panel discussion will explore what the future marriage of tech and music will look like – and what kind of children they might be expected to produce.

Author, entrepreneur and digital consultant Jeremy Silver, will offer some introductory thoughts and introduce the following companies who’ll each make a presentation, after which, a panel of invited guests will explore the implications of what they have seen…

• ROLI is making new musical instruments with a new philosophy – addressing head on the relationship between the player and the instrument.

• Immersive Album is a content delivery format, providing the most captivating platform for experiencing audio, art & design.

• Sofar Sounds curates secret, intimate gigs in unusual spaces – often in living rooms around the world. They spotlight amazing emerging artists, introducing them to new and passionate fans through a unique concert experience, leveraging the power of social media.

• nu desine has developed a handheld instrument – AlphaSphere – representing a new paradigm in electronic music production which sees producers moving away from computers and towards hardware controllers.

• Musion has continually pushed the boundaries of what’s possible in 3D holographic projection, famously digitally resurrecting the deceased rapper Tupac, sparking 15million You Tube views in 48 hours, and helping Mariah Carey perform in five European cities at once, with a further 27,000 people tuning into the live stream.

Which are the most positive trends and where are the biggest challenges? What forms of creativity will technology unleash for artists and bands and fans? And what are the implications for markets and businesses?

Said MusicTank Chair, Keith Harris: “A chance conversation with Kevin Godley, in which he came up with the phrase “technology is the new Beatles”, has led to the idea of exploring whether technology has the ability to inject the same kind of new vitality into a flagging record industry as The Beatles did to the business in the early sixties. We intend to explore the idea of whether the much maligned march of technology can in fact be the major industry driver over the next couple of years.”

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