Andy Inglis: Re-booting Live
28 Mar 2011
Everyone’s an expert.
Everyone’s an expert these days.
Everyone’s got an opinion.
Everyone’s got a blog.
Everyone’s on Facebook.
Everyone’s on Myspace.
…Okay, not so much on Myspace.
We live in interesting times. We live in a world which affords us an unprecedented number of ways to communicate, and share information.
Never before has humanity interacted like this, and we’re still feeling our way around, trying to work out what’s useful and beneficial, and what’s a waste of our time and money, and technology develops so quickly it sometimes feels like we’re not given the chance to sit back and consider what we’re doing with it. It’s become intertwined in our lives, influencing how we make restaurant reservations, complain to the restaurant the next day, how we decide which film to watch, or which to steal online, how we find a gig to go to, and tell our peers what we thought of it afterwards. Or even as it’s happening. And does anyone remember what we did before we had mobile phones to get out of our pockets and play with, when our mates went to the toilet during the break?
There’s no going back. And there’s no telling what’s coming next. And that’s exciting. And it leads to fascinating discussions where people expound on the future of this or that, the future of the film industry, of gaming, of recorded music, of live music.
I’ve been at this for twenty-one years. That should make me an expert.
But in many ways I’m as clueless as the next guy. The music industry is changing faster than we can keep up with, and the number of ways we can connect with it has exploded. When I was asked to write and deliver this short course I chewed it over for a while, and realised the challenge would be to keep it focused and concise, because the number of tangents we could explore are legion. The music industry is a living, breathing, sometimes malevolent beast, and while I’m sometimes respectful of it, I don’t mind giving it a kicking now and again when it needs it.
In the weeks ahead we’ll talk about ticketing, marketing, compliance, funding, and how other countries do it.
Conversation and debate is encouraged.
So, bring your opinions.
And don’t be shy to tell me I’m talking out of my arse.
Andy Inglis – Co-founder, The Luminaire
Join Andy, April 4th – Get Plugged In: Live Music, Promotion and Venue Management