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Grassroots Marketing & Audience Development in the Digital Age

25th June 2003 @ 8:00 am - 5:00 pm

Venue: The Policy Studies Institute


Panel: Anthony Cauchi Outside Line
  Ian Spero   Spero Communications Ltd
Chairman: Stuart Worthington MMF Target Training


Part of the Digital Series, this think-tank dovetails with the rock music programme.

Topics covered included:

  • Unsigned artist websites: threats, opportunities and different perspectives
  • Get out there or keep it under wraps?
  • Niche marketing & the undernet
  • DIY or third parties only? The reality of the “level playing field”
  • Webzines to street teams
  • Domestic or global activity?

Supported by Business Link for London

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