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Monetising P2P: Where Do We Go From Here?
21st January 2007 @ 6:30 pm - 9:00 pm
Venue: Palais Des Festivals
Continuing discussions begun at MusicTank’s Beyond the Soundbytes Conference which took place in November ’06, MIDEM and the IMMF in association with MusicTank have invited select professionals from the global music business and beyond to a round table discussion.
Conducted under Chatham House rules* this closed-door session will facilitate frank discussions of how to monetise hitherto unlicensed and illegal uses of music such as P2P filesharing and copying between MP3 players and other storage devices. It will take as a starting point views expressed in the much quoted MusicTank Beyond the Soundbytes Report by Peter Jenner and ask what are the practical solutions, the necessary next steps, to draw revenue from the untapped well of illegal filesharing?
While on the one hand we celebrate the new combined chart – a ‘coming of age’ for the legal download market – on the other, we cannot ignore that the black market for illegal downloads is still booming. IFPI estimates that the number of households using illegal P2P networks had grown to 6.9million worldwide by April 2006 and the total number of illegal downloads in 2006 is likely to show an increase from the 20 billion songs illegally downloaded worldwide in 2005. This annual figure dwarfs recent boasts by the world’s two biggest legal download sites, iTunes and eMusic, who claim cumulative totals of 2 billion and 10 million downloads respectively.
Meanwhile, as MusicAlly stressed recently, “The excitement surrounding the iPhone launch provides a timely reminder that the real revenue in digital music is still in devices, not the music services which support them.”
If legal downloading represents a slow and steady stream compared to the ongoing (Bit) Torrent of illegal P2P, is it not time to accelerate the development of acceptable licensing solutions to legalise and monetise the latter?
MIDEM will provide the perfect backdrop to an invite-only structured debate tackling this complex and potentially revolutionary topic.
14.00: Introduction by Beyond The SoundBytes Author, Pete Jenner
14.15: How To Bring Those Benefiting From Unauthorised Music Use Into The Value Chain Collective vs. individual approaches, competition issues, how to convince government of the need for their good offices, is legislation necessary?
14.50: What Form A Licence Might Take Do we negotiate together or as five sets of rightsholders (four major labels and the independent sector)? With individual Telcos & ISPs? Is a statutory agreement desirable or necessary? What would be covered?
15.30 Wrap-up Reaching consensus, agreeing objectives, next steps and targets
A post-event, non-attributable summary will be compiled and archived on the MusicTank website.
* The Chatham House Rule: “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.” (www.chathamhouse.org.uk )
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