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Music 2 Mobile
30th October 2007 @ 5:00 pm - 9:00 pm
Venue: The Basement, PRS for Music, Copyright House
As the music industry’s hottest new sales platform and possibly the main vehicle for future music consumption, the mobile phone is now a must for those keen to market and distribute their music to the widest possible audience.
The UK is leading the European market for mobile music, with ‘music’ handset penetration now standing at an impressive 40% (BPI, 06/07), while MusicAlly recently estimated that UK users download as many as many 1.3million tracks a month using mobile phones. Above all else, mobile phones are pretty much omnipresent – we carry them with us wherever we go – meaning that for the tech-savvy music marketer, potential custom is always just a few clicks away.
This two-part seminar will explore the world of possibility associated with mobile music, as well as debunking the myth that only larger labels have the necessary resources to capitalise on its potential. Equally suited to labels and individual artists, this session will see top notch industry speakers sharing tips and techniques to suit all levels of expenditure – from the tightest of budgets upwards.
The evening kicks off with an in depth look at mobile as a marketing tool, while the second part will examine the fine art of mobile distribution.
PART ONE: MOBILE MARKETING
One of the catchphrases of the changing music industry is ‘getting closer to the fans’, and if there’s such thing as a perfect tool for the job, then it’s undoubtedly the mobile phone. From freebies and giveaways to ads and personal artist messages, from truetones and polyphonics to wallpapers, mobisodes and bluecasting, the number of ways to engage with fans via mobile is truly staggering.
Such variety represents a dream come true for ambitious marketers, and this session will see some of the industry’s best share the secrets of their success, as well as valuable insight into the kind of results you can expect to achieve – even on a small budget. From the basics of gathering contact numbers right through to the complexities of content delivery, this session will handle it all, providing attendees with the knowledge they need to make the most of the ‘humble’ mobile.
PART TWO: MOBILE DISTRIBUTION
The scope for marketing via mobile is surpassed only by its potential as a sales platform. With wallpaper and ringtone markets now firmly established (and proving to be highly lucrative), recent moves to cap data transfer charges look set to ensure that single track downloads and subscription services (see Omnifone) enjoy similar success.
Part two of this unmissable double-header will see industry heavyweights outline the many paths to success in mobile distribution, from on-portal downloads to sideloading from artist homepages, whilst also describing the complexities of the value chain and the pivotal role mobile distribution can play in a wider campaign.
With innovative product bundles (possibly including the much-hyped ‘ringle’ ) set to provide a welcome fillip to music sales, this session is a must for those hoping to make the most of the impending mobile music boom.
Sarah Roberts - MEF Europe, General Manager
Harry Leckstein - MD, Freeport Records / Founder, London Urban Collective
Alfie Dennen - Co-founder, Moblog
Seth Jackson - Managing Director, Indie Mobile
Nico Koepke - CEO, Kodime
Paul Swaddle - Marketing Director, Pocket Group
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