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The Written Word: Creative Music Writing And Journalism

18th February 2011 @ 10:00 am - 19th February 2011 @ 5:00 pm

Venue: Central London


This innovative, FREE course is produced and delivered by MusicTank for and on behalf of Creative Futures – a FREE three-year programme of business support for which University of Westminster is a key delivery partner.  This course is FREE and ONLY available to qualifying SMEs (registered with Companies House) and HMRC-registered sole traders who successfully register for and are accepted onto the Creative Futures programme.  A minimum commitment of 12 hours participation is required for each business or individual, and applicants are subject to eligibility criteria (below).  Costing only your time, membership is FREE and includes complimentary access to consultancy, seminars and workshops spanning everything from social networking to product development and technology, through to opportunities to participate in pitch camps designed to attract investors and angels, specialist business advisors, customised business planning support and opportunities to develop growth potential.

Paddington Development Trust’s creative Futures programme is a London-based support and innovations network for businesses working in the creative sector and for which  University of Westminster is a leading delivery partner.  Creative Futures is funded by the European Regional Development Fund.

Strictly no walk-up on the day!

NB: Applicants are subject to eligibility criteria (below) and must have received confirmation of their place in order to attend. 

Equipment requirement: All attendees will need to bring their own laptops with them across both days.

ABOUT THE COURSE: This innovative, FREE two-day course – delivered in partnership with the Creative Futures programme – will focus on the many aspects of good and effective writing; from reviews, interviews and online publishing through to pr activities including press releases, biographies and promotional copy. Whether you’re a label manager, distributor, artist, talent manager, looking to hone your written pr skills or up-skill to to full-blown journalism, this accessible course will provide all with a polished and enviable tool box of skills with which to communicate the power of written word. Tutored by Lulu Le Vay – former deputy editor of monthly fanzine Sleazenation and freelance feature writer for The Face, i-D, Jockey Slut, Xray, the Guardian Guide, The Independent on Sunday, The Evening Standard and the Observer – ‘The Written Word’ will also provide all with a 360-degree view of music writing within an industry context.

The course will run from 10.00 – 17.00 hrs on both days, with a 1-hour break for lunch (not included).  Strictly no walk up on the day!

PRICE: **FREE** – subject to the following criteria…

ELIGIBILITY: Participation with the Creative Futures programme is subject to satisfying minimal eligibility criteria as follows:

  • The business or individual must be active and trading AND be based in a London borough or postcode.
  • Businesses must be registered companies with Companies House & HMRC – company registration number will be required
  • Individuals/sole traders must be registered with HMRC – individuals will need to provide their UTR number
  • Businesses should not exceed 250 employees
  • Businesses who have previously received State Aid (e.g. additional funding) may be subject to an ERDF review
  • In registering for and participating in the Creative Futures programme, participants commit to a minimum of 12 hours of FREE business support

REGISTERING FOR CREATIVE FUTURES: In the first instance, check our notes above to establish your eligibility and then complete the registration and sign-up process, download and complete the following forms (this should take no more than 10 mins!);

    • Business Registration Form
    • Business Action Plan and Formal agreement

  Once completed – the forms require your signature, a printed name will not suffice! –  please return these forms directly to MusicTank;

  • preferably by email (scan & attach) – jenny.tyler(A)musictank.co.uk;
  • by fax – 020 7911 5995;
  • by post – MusicTank, University of Westminster, Room FG:03, Harrow Campus, Watford Road, Harrow, Middlesex, HA1 3TP

COURSE BOOKING: Once in receipt of a full set of completed forms (remember that all-important signature!), MusicTank will confirm your acceptance onto the Creative Futures programme, at which point you will be asked to confirm your booking for this event.

WHO SHOULD ATTEND? This course is designed for aspiring journalists, marketing and pr professionals; label marketing and promotions; distributors; artists and artist managers; promoters; venue owners; a&r and beyond.

COURSE OUTLINE & SPECIFICATION: Outline below, download the full spec

  • writing and journalism in the media and music industries;
  • linkage with other disciplines, e.g. pr, distribution, marketing etc.
  • writing opportunities;
  • writing – good and bad
  • writing in online and digital environments
  • breakdown of styles
  • discussion & analysis – good and bad reviews
  • key skills and structure
  • 20 min task – review a song | peer review – class reading and critique
  • career options
  • pr and copywriting
  • the journalist-pr relationship
  • case study – review of a major music campaign
  • writing press releases and biographies
  • 30 min task – writing a press release
  • interview preparation
  • 40 min task – fantasy artist interview
  • 30 min surprise task!
  • Feedback
  • surprise task review
  • 60m task – biog and article write-up
  • peer review – feedback and discussion
  • the impact of the published word
  • guest speaker – case study analysis of press coverage
  • beyond music writing
  • pr, brands, a&R, artist management
  • making writing pay
  • guest speaker case study
  • group feedback
  • summary and next steps – using the knowledge
Note: We reserve the right to potpone and cancel courses where demand dictates.