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‘Words Up’ – Music Writing For People Who Mean Business
11th October 2010 @ 6:00 pm - 29th November 2010 @ 9:00 pm
Venue: Fyvie Hall, University of Westminster
COMPETITION: Exclusive competition for all MusicTank FaceBook members! WIN a spot on our new ‘Words Up’ music writing course! (Usual cost from £449). Enter here
This innovative music journalism course, taught by Lulu Le Vay, Journalist, Marketing Consultant and all round creative hustler aims to engage a breed of writer who has the drive and talent to steer a new anti-churnalism campaign – with our help. With the birth of the web – and free newspapers – the quality of writing (in general) has become increasingly lazy. The cut ‘n’ pasting of press releases and the technique of emailing interview questions are common-place. But not for much longer… this course aims to bring back excellent writing and journalism skills, with an unapologetic back-to-basics philosophy.
Taking place on Monday evenings (18:00-21:00 hrs) and spanning 8-weeks ‘Words Up’ will be tutored by Lulu Le Vay – former deputy editor of monthly fanzine Sleazenation and freelance feature writer for The Face, i-D, Jockey Slut, Xray, the Guardian Guide, The Independent on Sunday, The Evening Standard and the Observer and aims to bring back into the media and music industries a wave of new talent whom will not only boast a polished and enviable tool box of skills – but also a 360-degree view of music journalism within an industry context.
In addition to unique module content, this course also offers:
- an impressive selection of guest industry speakers:
|Joe Goddard||Hot Chip|
|Rob da Bank||Bestival & Radio 1|
|Briana Dougherty||Head of Press, Atlantic Records UK|
|Jenny Cameron||Reviews Editor, Mojo|
|PLUS…special guest to be revealed!|
- media partners who guarantee to publish the best writers at the end of the course;
- free access to a gig for review purposes (module 7), details tbc;
Interested? Applicants are requested to submit a 250-word review (release or gig) OR a similar-length paragraph, explaining why they wish to take part in the course and what they hope to get out of it. Submit your piece here: firstname.lastname@example.org , entering ‘Words Up’ in the subject title.
Places are strictly limited to ensure quality of learning – early booking is strongly recommended. Course work will be assigned between modules!
Dates: Oct 11, 18, 25 & Nov 01, 08, 15, 22 & 29 2010. All sessions will run from 18.00 – 21.00 hrs and include a short break.
Cost: £449 MusicTank members | £479 Industry trade bodies | £499 Standard (course is VAT-exempt)
Note: We reserve the right to re-schedule and cancel courses where demand dictates.
- EARLY BIRD SPECIAL OFFER – Book by Wed Sept 15 for £469, saving £30 off the full price of £499. Use promo code WordsUp10 when booking and ONLY select the full price option:
- BUY 1 AND GET 1@ 20% OFF! – Book by Fri Sept 17 to take advantage of this offer. Book with a mate and split the difference for a greater saving! This offer is based on the full price of £499 only. To take advantage of this offer, email jenny.tyler(A)musictank.co.uk
AND…price includes: 1 Year FREE membership to MusicTank (membership benefits here)
BOOKING & ENROLMENT
Simply book and pay securely online with a credit or debit card – sorry, we don’t accept American Express. Once payment has been received all students will be contacted by email and sent a student registration form. This form will need to be completed and returned either digitally via email or by post, at least 2 weeks prior to the course date in order for students to be registered with the University of Westminster and to receive their welcome packs and student passes.
- Course and Class Introduction: music journalism and its role; direct and indirect relationships; finding a voice;
- Publications and Platforms: content; contacts & pitching; good and bad examples. Guest speaker: Jenny Cameron, reviews editor, Mojo;
- PR: How the relationship works; writing press releases. Guest speaker: Briana Dougherty, head of press, Atlantic Records
- Interview Skills: The artist – research and prep; differences in publications’ approaches – special guest artist provided on whom to draft questions, to be revealed on the day;
- The Power of the Word: analysing the impact of the printed word – good and bad. Guest speaker: Joe Goddard, Hot Chip will provide artist insight into their press and their relationship with the media;
- Writing Under Pressure: releases and live; examples good and bad; dos and don’ts; the preview; writing under pressure;
- Beyond Music Writing: where can a basis in music journalism lead – a look at PR, A&R, brands, artist management. Making writing pay. Guest speaker – Rob da Bank, BBC Radio 1 & Bestival founder;
- Re-cap and Summary: Review of course; sample readings of course work; announcement of Top 3 and their publisher titles.
WHO SHOULD ATTEND?
This course is not only designed for aspiring journalists, marketing and pr professionals – it’s also suited for anyone involved in promotion, whether as an independent venue owner, promoter, artist or manager and for those seeking a career change within the music industry.
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