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Past Events – Events – MusicTank
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MusicTank events feature top-drawer speakers and attract a rich and dynamic cross-industry audience; open to all, they also afford excellent networking opportunities. These are pitched at mid-level and assume a level of knowledge concerning the music industry in general, if not the subject matter itself. Past events are archived in full.

The archive typically includes (1) a detailed 15-20 page transcript - free to members and event attendees (2) a 15-minute video edit; (3) more recently (from 2014), key points captured through rich graphical summaries.

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Economics of Streaming Infographic #1

The Economics of Streaming: Full Stream Ahead?

15th June 2017 @ 7:00 pm - 9:30 pm

This event will feature keynote speaker and noted academic, Peter Tschmuck, whose recently published book 'The Economics of Music' questions the profitability and sustainability of streaming and speculates on a near future of further market consolidation synonymous with mergers, acquisitions and probable bankruptcies.


Creators’ Rights In The Digital Landscape

10th November 2015 @ 6:30 pm - 9:00 pm

This think tank considers the pressing issue of creators’ rights and remuneration in the digital landscape. It is informed by the presentation of a paper by Fiona McGugan, which considers the evolution of communication rights that overshadow conventional distribution and reproduction rights as music consumption increasingly shifts away from ownership, towards access models of streaming services. Understanding how these rights are applied, territorial variations in the application of rights, and how licensing structures are determined according to the levels of user-interactivity of digital services lie-at the heart of possibly the single biggest issue facing the music industry in recent times - how much artists get paid.

The Artist Economics Of Streaming

7th April 2014 @ 6:30 pm - 9:00 pm

Despite Spotify’s attempt in late 2013 to shine some light on its equations, there is still a palpable sense of confusion and distrust amongst artists both old and new around streaming. MusicTank aims to shed some light upon the economics of the record business’ next big format shift.

Follow The Money: Can The Business Of Ad-Funded Piracy Be Throttled?

28th May 2013 @ 6:00 pm - 9:00 pm

Recent debates on infringement are increasingly focusing on the role of advertising in bankrolling unlicensed sites. Be clear, this isn’t some romantic fantasy of teenagers sticking it to the man; it’s £millions in FTSE and Fortune 500 company funding reaching the most nefarious corners of the Web on an industrial scale. Could this new focus create common ground between Big Tech and the content industries, and can the funding be stopped, even if the will is there?

The Big Question: Can Streaming Go Mainstream?

23rd February 2012 @ 6:30 pm - 9:00 pm

Once heralded as an industry saviour, a stigma is beginning to form around streaming services and the radio silence from labels on the detail of licensing deals.

Remake, Remodel: Challenging the ‘Dinosaur’ Myth

14th July 2011 @ 2:30 pm - 7:00 pm

Join Tony Wadsworth and a raft of industry commentators, innovators and executives from across the business for this half-day conference that will bring together a mixture of opinion leaders, fact-based analysis and case studies to explore the future of the recordings business.

It Started With A Click: How to Spawn A Viral Hit

3rd March 2011 @ 6:30 pm - 9:00 pm

The third of MusicTank’s Year Zero events aims to demystify the little-understood area of the business that is the viral hit and will inform and inspire those looking to understand how to make music go viral over social media. Lifting the lid and debunking dogma about how to create a viral hit, this illustrated session will combine panel-led debate with open round table discussion providing all with pointers, next step suggestions and an eye on how music will broken in the future..

The Brave New World of Location-Based, App-Driven & Immersive Marketing

9th November 2010 @ 6:30 pm - 9:00 pm

This think tank will create a positive environment in which current technological innovations and trends, from social media, mobile apps, augmented reality, location-based games and hardware developments will be discussed and their positive application to the music industry debated.

Never Mind The Box Set: The Album Post-iTunes

20th May 2010 @ 6:30 pm - 9:00 pm

What can the recordings industry do to revive the album's flagging condition? From the sensible to the extreme we'll hear from those who believe that technology, design, and marketing can provide a shot in the arm to the format that gave us 'Dark Side Of The Moon', 'Nevermind', 'OK Computer' and 'Please Hammer Don't Hurt 'Em', and hear from those who have turned their back on the album altogether.

Jazz And The Beeb: A Love Supreme Or Kind Of Blue?

19th January 2010 @ 6:30 pm - 9:00 pm

BBC R3 Controller ROGER WRIGHT & LEWIS CARNIE, Head of Programmes, BBC R2 and 6 Music confirmed. Central to this think tank is the BBC's role in supporting and developing jazz and other niche genre. Should the BBC adopt both a policy and a strategy for the support of its national jazz scene? With current interest in jazz experiencing a current high, are its pleas for more support from the ‘the nations favourite’ justified? All event bookers will be entered into a free prize-draw to receive one of three Roberts DAB radios!!

Millennials & The Social Media Explosion

7th July 2009 @ 5:00 pm - 9:00 pm

This MusicTank session will lift the lid on the social media phenomenon and reveal how rights holders can better engage with this social space and make sense of its increasingly complex future. Beginning with a presentation from artist, composer and serial social media experimenter Steve Lawson, this event will also update on progress of our chosen Millennials artist James Yuill, twelve-months on from MusicTank’s Millennials conference at which Terry McBride spearheaded a unique 360-degree artist road-map assisted by the amassed 180-strong conference audience. Closing this event will be a 90-minute debate looking at the future of social media in an attempt to gauge where it’s heading and its impact on rights holders, with a panel comprising far-sighted entrepreneurs, commentators and digital culture experts.

Can The Music Industry Afford To Go Green?

30th March 2009 @ 6:30 pm - 9:00 pm

Launching at MusicTank's think tank debate on sustainability, environmental coalition Julie's Bicycle will unveil a unique initiative providing grants to help music companies with carbon audits, training and tools for sustainable energy management. Many music organisations have made great strides in cleaning up their acts but, as we lumber through this recession, how many green initiatives will be sidelined by cost cutting measures? Many will argue that we can’t afford to go green, not just yet at any rate. This evening’s debate will sort fact from fiction and examine what sustainability measures are financially sustainable at this point in time.

Meet The Millennials @ Canadian Music Week

13th March 2009 @ 5:15 pm - 6:15 pm

MusicTank Chairman Keith Harris will introduce the executive keynote speech by Terry McBride at this year's Canadian Music Week, for which Terry will expand on the ethos behind MusicTank's seminal 2008 report.

MusicTank @ MidemNet on…Millennials

18th January 2009 @ 11:30 am - 12:00 pm

MusicTank presents its first post-Millennials conference road-mapping brainstorm update at which Terry McBride will discuss progress with James Yuill's manager, Amul Batra and others.

MusicTank @ MidemNet on…Filesharing

18th January 2009 @ 10:00 am - 11:00 am

MusicTank contributes to the MidemNet Big Issue Debate with a presentation of its 'Let's Sell Recorded Music!' report - a summary of its recent high-level discussion series.

Let’s Sell Recorded Music! Part 4: Squaring The Circle

2nd December 2008 @ 6:30 pm - 9:00 pm

The fourth and last of the series, this think tank will draw together conclusions from the series and scope possible areas for consultation, research and development. It will also consider the main issue to surface throughout this discussion strand: at the heart of the future of digital music sales, does the future lie in licensing proprietary, closed music services or open systems that somehow utilise P2P?

Let’s Sell Recorded Music! Part 3: Coalition Of The Billing

18th November 2008 @ 6:30 pm - 9:00 pm

This session considers what might be the best way to license these new services and whether or not a collective approach is indeed desirable or plausible?

Let’s Sell Recorded Music! Part 2: We Have The Technology, What’s The Solution?

4th November 2008 @ 6:30 pm - 9:00 pm

The second in a four-part series, this panel will look at what is becoming technically feasible and what might be the best blue-sky model for the UK, while considering the needs and perspective of ISPs and mobile platforms.

Let’s Sell Recorded Music! Part1: Here We Are Now, Entertain Us

21st October 2008 @ 6:30 pm - 9:00 pm

Since Napster first reared its head in the late nineties, the recorded music business has tried in vain to put the genie back in the bottle. The result - some pr blunders and an estimated 20:1 illegal/legal download rate. This series of think tanks will focus on effective legitimate P2P alternatives and over the course of four events will review what people want, where technology is heading, what the most plausible new models are and how they might be licensed. Kicking off the series, we take a long hard look at what music consumers actually want and how this tallies with the status quo and raft of new services in various stages of development or launch

Face To Face With The Millennials

17th July 2008 @ 1:30 pm - 9:30 pm

Following the recently acclaimed ‘Meet The Millennials’ report, MusicTank has invited its author and Nettwerk Music Group’s Co-Founder & CEO Terry McBride to the UK to take part in a very special music business initiative. Challenged to put his philosophy into practice, Terry will not only debate his ideas with fellow professionals but in a unique experiment, be confronted with an up and coming British act for whom he will roadmap a path to success live on stage. With nowhere to hide this will be the ultimate test of Terry’s beliefs and skills.

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