Newsletter Event Mailing July 2008
FACE TO FACE WITH THE MILLENNIALS – THE MUSIC BUSINESS EXPERIMENT
Joining Nettwerk Music Group CEO Terry McBride in creating an experimental roadmap to tomorrow’s business for an up-and-coming British act are representatives from all sectors of the music and advertising industries including Martin Stiksel – Last.fm; Steven Hill – Warp Records; Ian Bell– 7Digital; Kim Machray – KLP; Stephen Godfroy – Rough Trade Stores; Howard Monk – The Local; Daniel Cross – Record-Play; Rachel Wood – Woodwork Music; Suw Charman-Anderson – Fruitful; Alfie Dennen – MoBlog; James North – Rechord; Sean Adams – Drowned In Sound; with still more to be announced.
The act themselves will be unveiled on the day but we can reveal they are currently releasing their second single, have already enjoyed good media attention from the likes of Radio 1, 6 Music, XFM, NME and The Guardian, and are slated to play a number of festivals this summer.
Russell Hart and Peter Ruppert, CEO and Founder/President Entertainment Media Research – the people whose business it is to analyse consumers’ connection with music – will provide a UK focus to the significance Millennials play in helping break artists and bands coupled with a take on the trajectory of those who, once ‘broken’ by Millennials (and teens in particular), then go on to attract a completely different audience …all of which will be supported with ‘of-the-minute’ analysis and insight.
McBride will kick off Face To Face With The Millennials with a keynote explaining why constant experimentation is key to success, covering activating p2p communities and mash-up culture to the future of band / brand relationships, mobile content and video games.
Following a Q&A and EMR’s analysis, Terry’s views will be put to the test by BBC 6Music presenter and songwriter Tom Robinson, interviewing a panel of UK Millennials who will set the record straight on free music, online communities, aligning bands with brands and what’s working for them.
The final part of the day will see the chosen act, their management and the industry contributors working with Terry to create the act’s 12 month road map.
With lessons to be learned for acts of all genres, delegates will explore new ways of converting the act’s ‘tribe’ of fans into active agents working towards the artist’s success – experimenting with fan mixes, brand deals, releasing via the fan base and P2P communities, also reappraising the importance the big record deal at a time when an act might make more money from a computer game placement than from an entire album (more than 11,000,000 songs were downloaded last year for use in the console games, Rock Band and Guitar Hero III alone).
With the roadmap finalised and set into motion, the band’s progress will then be followed closely over the next 12 months via the MusicTank newsletter and other media partners.
The event will be followed by MusicTank’s 5th Anniversary Reception to be held in The Atrium of the Imagination Gallery.
FACE TO FACE WITH THE MILLENIALS
Thursday 17 July, 12.30-17.30 (+ drinks reception)
Imagination Gallery, South Crescent, Store Street, London WC1E 7BL
MusicTank members: £55 | Trade Body: £70 | Full: £85
All prices are subject to VAT @ 17.5% and incl. lunch, refreshments and post-event drinks reception – it’s MusicTank’s 5th Anniversary – in the Atrium.
Places MUST be booked and paid-for in advance. No walk-up on the day!
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This event is supported by London Connected: The Digital Music Network For London – a new programme of free, interrelated activities funded by the London Development Agency and delivered by AIM (the Association of Independent Music). Its purpose is to help London’s music businesses and entrepreneurs take advantage of opportunities presented by digital technologies including on and off-line business support and skills development opportunities for individuals, as well as consultancy from digital music business experts, market intelligence and employment support.
That's all for this issue - 'til next time...
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