Newsletter Event Mailing July 2009
EVENT MAILING – SOCIAL MEDIA EVENT
JUL 07: Millennials & The Social Media Explosion
Until relatively recently, perceived wisdom had it that in the online world the c-word – content – was king. With social online communities gaining momentum, the spoltlight is now firmly on communities with the consumer very much centre-stage. According to a recent Forrester Report 1, “the consumer will increasingly take control whether or brands or marketers participate.” It goes on to speculate that within the next 2 years, social networks will be more important than corporate websites with community advocacy a key part of the online experience and that at some point, “delivery of relevant content to be based on customers’ network ID rather than visitors locating content by navigating through a website”. Don’t miss out…are YOU ready for change?
Part 1: 17.00-18.00 – UNDERSTANDING SOCIAL MEDIA | Steve Lawson
Part 2: 18.00-18.50 – MILLENNIALS UPDATE: 1 YR ON… | Steve Lawson, James Yuill (artist) & Amul Batra (Fwinki Music)
Part 3: 19.15-21.00 – PANEL DISCUSSION – THE NEXT BIG WAVE: WHAT HAPPENS NEXT? | Umair Haque (Havas Media); Mark Selby(Nokia); Steve Bowbrick (Internetmeister & BBC Blogger-in-Residence);James Doheny (Digital Change Consultant & Artist Manager).
Chairman – Keith Harris – MusicTank/Keith Harris Music Ltd /PPL
DIARY – Date & Time: 07 Jul ’09 | 17.00 – 21.00hrs; Venue: Basement Bar, PRS for Music, Copyright House, Berners Street, London;
Cost: £30 MusicTank Members | £40 Trade Body | £45 Full Price – price includes drinks
Follow the debate on Twitter: #SMdebate
Full Details & Booking:
This event will begin with solo bass player Steve Lawson – who jumped onto the internet before social media was defined by pre-pubescent children in chat rooms – discussing his viewpoint on direct interaction with his audience via tools such as blogging, twitter, video conversation, podcasting, web forums, live streaming and real-time chat sessions.
When not headlining shows across Europe as a one man bass band, Steve lectures students and acts as a consultant to PR firms, record labels, artists and digital distribution companies on how to link up the worlds of music download sales/distribution and the conversations and communities that form around music culture.
Following this opening ‘how-to’ session, Steve will be joined on stage by rising star James Yuill and his manager Amul Batra. They will update the attendees on their progress since Terry McBride drew up a personalised career roadmap at the Meet the Millennials MusicTank event twelve months ago. Nettwerk boss McBride analysed James’ career in front of a 180-strong audience since which uses of social media have grown James’ profile across Europe.
The final part of the event will be a 90-minute debate looking at social media’s future.
Tackling the complex and fast changing world of social media is something that baffles a large proportion of artists and record labels who still fondly remember the not-so-bygone age of promoting a release through physical media. Even six years ago, MySpace – that one source of music promotion that these days causes groans of apathy from music strategists – was just a fledging company. There’s no question that the online community is moving at a breakneck speed.
Beginning with a keynote from BBC Blogger-in-residence Steve Bowbrick– renowned speaker on the Internet, technology, policy, business and society – a panel of entrepreneurs and digital culture specialists will provide expert insights into the future of this exciting new medium, incl: Mark Selby, VP Multimedia (Nokia) – a recognised authority on mobile data services having worked in the mobile, broadcast and IT industries for over 20 years; Umair Haque – a new kind of strategic advisor who helps investors, entrepreneurs, and firms experiment with, craft, and drive radical management, business model, and strategic innovation whose work has been recognized by publications incl. Wired, The Red Herring, Business 2.0, and BusinessWeek, and in Chris Anderson’s Long Tail, to which he was a contributor; James Doheny – communications specialist and artist manager who’s worked with blue-chip companies, artists and brands in the music, media and technology industries at an international level for the last fifteen years.
Full Details & Booking:
1 Social Media: The Five-Year Forecast – Jeremiah Owyang, Forrester, April 2009
That's all for this issue - 'til next time...
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