Newsletter Event Mailing October 2007
SEMINAR: MUSIC 2 MOBILE, TUE 30 OCT
As the music industry’s hottest new sales platform and possibly the main vehicle for future music consumption, the mobile phone is now a must for those keen to market and distribute their music to the widest possible audience.
The UK is leading the European market for mobile music, with ‘music’ handset penetration now standing at an impressive 40% (BPI, 06/07), while MusicAlly recently estimated that UK users download as many as many 1.3million tracks a month using mobile phones. Above all else, mobile phones are pretty much omnipresent – we carry them with us wherever we go – meaning that for the tech-savvy music marketer, potential custom is always just a few clicks away.
The evening kicks off with an in depth look at mobile as a marketing tool, while the second part will examine the fine art of mobile distribution.
1. INTRODUCTION | 17.00 – 17.15
Sarah Roberts, General Manager of the Mobile Entertainment Forum, Europe, will set the scene with an overview of the mobile platform – it’s current capabilities, emerging trends and future potential for music – to be followed by two panels, chaired by Harry Leckstein (Freeport Records / London Urban Collective):
2. AN IN-DEPTH LOOK AT MOBILE AS A MARKETING TOOL | 17.15 – 18.45
Liam Alt (The Pocket Group); Seth Jackson (Indie Mobile); Nico Kopke (Kodime) and Alfie Dennen (MoBlog).
3. THE FINE ART OF DISTRIBUTION | 19.30 – 21.00
Steve Mayall (MusicAlly); Richard Wheeler (Orange UK); Simon Wheeler (Beggars Group / AIM New New Media Committee); others tbc
Date: Tues 30 October ’07; Venue: MCPS-PRS Alliance, Berners Street, London; Time: 17.00 – 21.00hrs.
**PLEASE NOTE THIS IS A FOUR HOUR SESSION STARTING AT 17.00HRS!**
Price: £35 MusicTank Members | £45 Trade Body Discount | £50 Full Price (See website for full details)
Tickets include drinks and interval light refreshments and MUST be booked and paid for in advance!
FULL DETAILS AND BOOKING: http://www.musictank.co.uk/events/music-2-mobile
PART ONE: MOBILE MARKETING
One of the catchphrases of the changing music industry is ‘getting closer to the fans’, and if there’s such thing as a perfect tool for the job, then it’s undoubtedly the mobile phone. From freebies and giveaways to ads and personal artist messages, from truetones and polyphonics to wallpapers, mobisodes and bluecasting, the number of ways to engage with fans via mobile is truly staggering.
Such variety represents a dream come true for ambitious marketers, and this session will see some of the industry’s best share the secrets of their success, as well as valuable insight into the kind of results you can expect to achieve – even on a small budget. From the basics of gathering contact numbers right through to the complexities of content delivery, this session will handle it all, providing attendees with the knowledge they need to make the most of the ‘humble’ mobile.
PART TWO: MOBILE DISTRIBUTION
The scope for marketing via mobile is surpassed only by its potential as a sales platform. With wallpaper and ringtone markets now firmly established (and proving to be highly lucrative), recent moves to cap data transfer charges look set to ensure that single track downloads and subscription services (see Omnifone) enjoy similar success.
Part two of this unmissable double-header will see industry heavyweights outline the many paths to success in mobile distribution, from on-portal downloads to sideloading from artist homepages, whilst also describing the complexities of the value chain and the pivotal role mobile distribution can play in a wider campaign.
With innovative product bundles (possibly including the much-hyped ‘ringle’ ) set to provide a welcome fillip to music sales, this session is a must for those hoping to make the most of the impending mobile music boom.
That's all for this issue - 'til next time...
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The views and opinions expressed are those of the author and are not necessarily condoned or shared by MusicTank. MusicTank is a non-profit organisation owned and operated by University of Westminster. University of Westminster is a charity and a company limited by guarantee. Reg Number: 977818, England. Registered Office: 309 Regent Street, London, W1. MusicTank is based at University of Westminster, Watford Road, Harrow, Middlesex HA1 3TP