Newsletter Event Mailing October 2008
LET’S SELL RECORDED MUSIC! – PT 1: ‘HERE WE ARE NOW, ENTERTAIN US’
Please remember all MusicTank events MUST be booked and paid for in advance! Become a member of MusicTank and enjoy priviledged discounts on all MusicTank events…
21 Oct – ‘Here We Are Now, Entertain Us!’
Kicking off the series, panel one will take a long hard look at what music consumers actually want and how this tallies with the status quo and raft of new services in various stages of development or launch. Will we see monolithic music portals dispensing entertainment with all the charm of a Wal-Mart, or will they incorporate some of the sharing and word-of-mouth qualities that the internet does so well? Will each ISP run its own service or will there be several operations each serving their own niche communities? Which models are likely to be most compelling and hence fly with music fans? And finally, what of the companies who have spent several years and fortunes building up legal download services – how can they adapt to a world where music is bundled to the consumer in a feels-like-free way?
This session will begin with three short light-touch keynotes, covering three distinct viewpoints – Industry, Consumer and Current Services.
INDUSTRY – Feargal Sharkey (CEO, UK Music)
SERVICES & PLATFORMS – Keith Jopling (Strategy Consultant / Juggernaut Brew)
CONSUMER – tbc
Paul Hitchman (MD, PlayLouder)
Playlouder is an award-winning digital music & media company…consistently at the forefront of innovation in online music services incl. the first legal downloads in the UK…2004 saw the launch of Playlouder MSP (subsequently re-named Media Service Provider), a music channel partner for ISPs that enables music to be bundled with broadband access, and offers ISP subscribers unlimited downloading and streaming of music, including legal file- sharing, for a fixed monthly fee. MSP-powered services are the first in the world to monetise P2P file-sharing on broadband networks, and are the first to bring together the Music and ISP industries in a commercial partnership.
Andrew Orlowski (Music Editor, The Register)
Andrew is a noted columnist, having worked for BadPress, PC Pro and Private Eye…before joining The Register in San Francisco. His Private Eye credentials hint at his (at times) non-conformist take, and is a forthright commentator on music industry shenanigans in the (mainly) online digital space.
Philippe Steinmetz (Hd. Music Offers, France Telecom/Musique Max)
A new platform to both mobile and PC, Musique Max is part of Orange’s ‘Music Everywhere’ strategy…a subscription service with device portability…for €12 per month, users may download up to 500 permanent downloads each month from a 1+ million-track-catalogue, incl. all the major labels.
Ben Drury (CEO, 7Digital).
Ben is a highly successful entrepreneur…founded Dotmusic, later selling it to Yahoo!…moved on to head up broadband music services at BT Openworld before founding 7Digital. How will established online digital music retailers respond to the challenge of legal P2P networks?
Booking: Each session may be booked individually at the usual rates (£20 MusicTank Members | £25 Trade Body | £30 Full Price). A series discount for all four sessions is also available, with the following discounts applying…
£70 MusicTank Members – save £10 | £85 Trade Body – save £15 | £100 Full Price – save £20
To get the series discount, visit: http://www.musictank.co.uk/events/lets-sell-recorded-music-4-ticket-bundle
To book for events individually, please follow the individual links above.
Venue: All sessions take place at the MCPS-PRS Alliance, Berners Street, London | Time: 18.30 – 21.00hrs.
Let’s Sell Recorded Music!
Level: Think Tank – medium-to-high level of knowledge required; open to all.
Illegally downloaded any music recently? Given that nearly two thirds of all internet traffic is made up of P2P activity these days, if you haven’t, then most young people you know are. Since Napster first reared its head in the late nineties, the recorded music business has tried in vain to put the genie back in the bottle. The result – some pr blunders and an estimated 20:1 illegal/legal download rate.
For music fans it’s been a golden age where hard to find and out of print releases have been readily available alongside the latest hits of the day, but with no way of monetising these streams the record labels have been forced to watch their profits dwindle while the world’s been moving online.
The UK government has taken notice and is overseeing a three-pronged initiative aimed at educating and developing awareness, dealing with the most serious infringers and facilitating legitimate offerings.
This Think Tank series will focus on that third prong: effective legitimate alternatives. Over the course of the four events (above and below), we will review what people want, where technology is heading, what the most plausible new models are and how they might be licensed.
21 Oct – ‘Here We Are Now, Entertain Us!’
04 Nov – ‘We Have The Technology, What’s The Solution?’
Panel two will consider technology’s limitations and capabilities to filter, deliver and monitor digital traffic as well as consider the potential of current, legitimate P2P platforms. Panel to incl. Frank Taubert (CEO, 24-7 Entertainment) and Jonathan Friend (Founder, Friend MTS / Fortify Media), others tbc
18 Nov – ‘Coalition Of The Billing’
This third session considers licensing implications, necessary reforms and possible solutions in response to Web 2.0’s ever expanding capability to deliver new digital services. Panel to incl. Tom Frederikse (Solicitor, Clintons), Peter Jenner (Sincere management); others tbc.
02 Dec – ‘Squaring The Circle’
Drawing together conclusions from the series and scoping possible areas for consultation. Panel to incl. Simon Persoff (Orange); Will Page (Chief Economist, MCPS-PRS Alliance), others tbc.
That's all for this issue - 'til next time...
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