Newsletter Millennials Report Mailing May 2008
MEET THE MILLENNIALS: FANS, BRANDS AND CULTURAL COMMUNITIES
The second MusicTank report, “Meet The Millennials: Fans, Brands & Cultural Communities”, written by Terry McBride and industry cohort, Brent Muhle is now available.
“…makes essential reading as it explores the ‘Millennials’…”
[PAUL WILLIAMS, EDITOR – MUSIC WEEK, 17.05.08]
“…a fast-paced, incredibly enthusiastic, positive report…it makes for a refreshing change to hear an industry veteran tell it exactly how it is…it really ought to be bedtime reading for anyone who is attempting to generate success in this disparate, complicated industry.”
[RECORD OF THE DAY, recommended Top 5 must-read articles of the week, 15.05.08.]
“…an upbeat vision of the future that eulogises free music, mash-ups and corporate sponsorship. It’s just not a vision of the future everyone is going to welcome…”
[ANDREW ORLOWSKI, THE REGISTER, 16.05.08]
Picking up where “Beyond The Soundbytes” left off, this report lifts the lid on an increasingly important Millennial demographic, providing an authoritative account of fan influence over musical creation, exploitation and consumption.
“Discovery of new music in the digital economy will be synonymous with consumption”
As well as providing insight into key areas of change, including social networking, mash-up culture, copyright and revenue streams, the report also serves as an indispensable marketing road-map for anyone hoping to succeed in tomorrow’s marketplace. Building on Peter Jenner’s 2006 clarion call, “Meet The Millennials” provides a nuts-and-bolts account of the new music business’s increasingly complex mechanics, combining analysis and discussion with clear, incisive advice from one of industry’s great innovators. Drawing inspiration from his experiences with Nettwerk, Terry’s penchant for experimentation and keen desire to diversify made him the perfect proponent of such an important message.
“Everyone should be a virtual store with micro-monetisation of peer-to-peer recommendations”
Launched last week at The Great Escape, Brighton, the report’s main findings are summed up in a freely available Executive Summary. The full report is available FREE to MusicTank members and available for purchase, ranging from £35 + VAT for individuals to £140 + VAT for companies with 6 or more employees.
For access to the FREE Executive Summary and to access the full report:
The report’s central tenets and topics will also provide a starting point for wider discussion, as MusicTank host a summer conference analysing the report’s findings and repercussions. Taking place at a central London location during July, the event will comprise a unique schedule of talks and practical discussions, including an address by Terry McBride. Full details will be announced shortly.
INDUSTRY DIARY - Other Events
May 20th – Chinwag Live: Micro Media Maze
6-8.30pm, central London.
From the MP3 to the mobisode, the music widget to the tweet, everything seems to be going micro. As content is widgetised and mashed up at an accelerated rate, what are the implications for brands, business and media? Debate the trends with experts from Myspace, LastFM, The Guardian, Bubblegeneration and music futurist Gerd Leonhard.
Booking & more info:
That's all for this issue - 'til next time...
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The views and opinions expressed are those of the author and are not necessarily condoned or shared by MusicTank. MusicTank is a non-profit organisation owned and operated by University of Westminster. University of Westminster is a charity and a company limited by guarantee. Reg Number: 977818, England. Registered Office: 309 Regent Street, London, W1. MusicTank is based at University of Westminster, Watford Road, Harrow, Middlesex HA1 3TP