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Moneyballing Music – MusicTank

Moneyballing Music

15 Jan 2015


Prithwijit Mukerji

“The music industry is already cautiously edging towards embracing big data, with the emergence of companies such as Next Big Sound, Musicmetric, The Echo Nest and with partnerships such as those between Twitter and 300, Spotify and The Echo Nest, and Warner Music Group and Shazam, forming over the last few quarters. “Big data provides the answers to questions involving ‘what’, ‘how’, ‘where’, and ‘when’.  What it is perhaps not excellent at doing is providing the solution to ‘why’. Prithwijit’s MA Music Business Management Project paper is an empirical study of the use of social media Big Data to better anticipate consumers’ tastes and better inform A&R processes and decision-making. By Spring 2014, this was an extremely current subject, the stature of which developed significantly during the course of his research including Shazam’s link-up with Warner Music Group (Feb 2014) and the purchase of The Echo Nest by Spotify (March 2014). This paper successfully analysed current business trends incorporating latest research and industry-based interviews and as such offered an overview of an emerging and exciting field of study. Prithwijit was offered an internship with Universal Music Group whilst on the MAMBM course, this was transferred to a full-time marketing assistant position within weeks of ending his studies at Westminster and completing this paper. This paper was introduced at a MusicTank panel debate on Big Data, Tue 10th March, 2015.  Event details and summary video can be found here.