Aloompa Festival Demand Report
06 Dec 2016
Aloompa, the proximity-based tech platform has released findings from the 2016 US festival season. Its data builds a better understanding of consumer behavior, and the ability to drive revenue, before, during and after each event.
Key amongst this is the ability to compare an artist’s show attendance data with their streaming and sales data, to investigate what effect streaming has had on Headliners, Up & Coming Acts and Legacy Artists.
- modern headliners playing a festival does not cause a significant increase in streaming
- there is no noticeable increase in streams for up & coming artists in the weeks following their festival set
- EDM is the exception – more EDM artists showed a positibe growth correlation than any other genre
- Legacy Act festival appearances has a profound impact on streaming, boosting it by over 21% on average over the two weeks leading up to each festival.
Aloompa, Publ. Dec. 2016
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