FanFair Alliance/MMF: A Guide For Music Managers & Artists To Tackle Online Ticket Touting

14 Sep 2016

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A guide to help managers minimise the scalping and resale of their artists’ tickets on profiteering websites such as GET ME IN!, Seatwave, Stubhub and Viagogo.

The guide offers Ten Tips To Beat The Touts, as well as case studies from leading managers and music industry professionals – including Adam Tudhope (Everybody’s), Caius Pawson (Young Turks), Alex Bruford (ATC Live), Angus Baskerville (13 Artists) and Richard Jones (Key Music Management). It will be circulated by the MMF to its 500 manager members.

Adam Tudhope, manager of Mumford & Sons: “Unregulated ticket resale websites are out of control. While we wait for Government to act, it is essential that music businesses develop ticketing strategies that aim to disrupt the touts and help fans.”

This guide is free to download 
Sectors: Distribution, Live