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Festival Demand Report: Leveraging Festival App Data To Understand Artist Demand

07 Feb 2016

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Aloompa is a leading provider of turn-key mobile applications for music, food, sports and community focused events.

In 2013, Aloompa became the first company to complete a large-scale Bluetooth beacon deployment at a music festival, and has since made a commitment to providing never-before seen insights on consumer behavior.

This report was made by compiling user schedule data from the Top 50 most popular festival apps in 2015.

Using the data, they created a proprietary scoring system that measured the relative demand of artists throughout the 2015 festival season, which showed that Odesza experienced the most growth in 2015, with a 438% raise in demand over the course of the year.

 

Aloompa, Publ. Feb. 2016