RAJAR: MIDAS Spring 2018 Survey
30 Apr 2018
In today’s connected world, radio has transformed into a truly anytime, anywhere, anyhow experience.
The MIDAS Survey is designed to provide context and insight into how when and where radio content is being consumed in this liberated environment.
With the increasing penetration of connected devices such as tablets and smartphones, MIDAS shows how listeners are embracing the multi-platform and multi-device offering, as well as how radio-on-demand is contributing to listening behaviour. It also reveals the activities they are doing whilst listening, where they are listening, and who they are listening with.
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