Assia Grazioli-Venier - Head of Ministry of Sound TV: Business Development and Syndication
Assia Grazioli-Venier heads Ministry of Sound TV (MoSTV), Ministry of Sound’s IPTV offering, which she created and launched in November 2006. MoSTV is the first digital IPTV content provider for dance music entertainment. Assia develops brand exposure programs, and leads business development and content syndication initiatives.
Assia helped MoS enter the television medium and establish itself as leading niche IPTV content provider. The business strategies for MoSTV are driven by industry advertising developments and the monetisation of digital content.
Assia began her career as a freelance editor for independent company Ice Films. She then took on the role of producer and content developer for Slice PR, a creative consumer PR and events agency based in London. At Slice, she researched formats and concepts for development on terrestrial and digital platforms. As part of the Engine group, Slice helps leading brands connect with their customer’s. Similarly, Assia prioritises Ministry of Sound customers’ needs while developing the MoSTV content offering.
The recent content syndication deal with Joost marks the first of many upcoming platform syndications for Ministry of Sound TV. Deals with Brightcove, Babelgum, Google Video and YouTube are also in development. Others include Blinkx, Azureus, Zattoo, MTV, Homechoice, Tiscali, Virgin Media, and several Mobile carriers.
Assia holds a Bachelor’s Degree with Honors from Columbia University in New York City (Barnard College).
About Ministry of Sound
Founded in London in 1991 Ministry of Sound has last year celebrated its 15th Birthday. The Ministry of Sound nightclub was one of the key locations in the development of dance music and superclubs in Britain in the early 90’s and has since become an iconic name and the leading brand in dance music throughout the world.
Having expanded into the record business, Ministry of Sound is now the most successful independent record company in Europe with a prolific output of hit singles and number of leading compilation brands including Hed Kandi, The Annual, Clubbers Guide, Sessions, Dance Nation, Housexy and The Chillout Session and has expanded globally including nightclubs in Singapore, Delhi and Egypt.
Ministry of Sound also runs high profile radio, TV and online operations in addition to producing a range of hugely successful Ministry of Sound hi-fi equipment and other branded consumer items. In addition, Ministry of Sound Tours runs over 2000 global events a year. The company’s annual turnover is in excess of £50m.
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