Daniel Ayers - Director of Digital Services, Sony BMG UK

Daniel joined BMG’s fledgling New Media department in 1999 and was told that if he stuck it out then one day he’d prosper. He’s held online and digital marketing positions across various Sony BMG labels since, most recently as Head of Digital Marketing for Columbia Records. He’s on his fourth chairman, and has sat on all but 2 of the floors at Bedford House. Artist campaigns he’s happy to lay his name to include Kasabian, Will Young, Groove Armada and GoodBooks.

He is now Director of Digital Services for Sony BMG UK, running the company’s online/ digital creative output.