Daniel Cross - Music Consultant
Daniel has been working in music marketing since 1998.
In 2003 he established Record-Play Ltd, a music consultancy which initially concentrated on providing advice to brands and production companies in best application of music to media productions. Noticing brands growing interest in a deeper interaction with music and its rights holders he began to provide guidance to brands on integrating music in their marketing and communications plans.
Today, Daniel manages client relations with a range of FMCG companies, developing music concepts and aligning artist with brands.
Record-play is a music consultancy providing support to brands and media producers in the form of music marketing and communications strategy. We are the music consultants to adidas BV, other clients include Reebok, Tommy Hilfiger, Burberry, Heineken, Sony, Mircosoft and Rimmel.
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