Dave Carroll - Singer/Songwriter
Dave Carroll is an award winning singer/songwriter, professional speaker and social media innovator based in Halifax, Nova Scotia Canada. He began his music career with his brother Don in the band Sons of Maxwell and has been enjoying success as a solo artist for the last two years.
Known as a master storyteller, Dave’stalent was introduced to millions when his 2009 YouTube music video ‘United Breaks Guitars’ became a worldwide sensation. The song chronicled his experience in the customer service process with United Airlines. His creative use of social media to share that message has reached over 150 million people. United Breaks Guitars was named one of the five most important videos in Google’s History.
The United Breaks Guitars trilogy has awakened companies everywhere to the importance of focusing on the customer and on delivering exceptional customer experience. Dave Carroll is a musician with a message, demonstrating the power one voice can have in today’s socially driven world. Dave has become internationally famous as one of the world’s top media relations innovators & customer experience authorities. He is also widely sought after as a content creator & songwriter.
Dave Carroll has been featured in major news media around the world (including ABC’s ‘The View,’ ABC’s 20/20, CNN, LA Times, Chicago Tribune, Rolling Stone Magazine, Wall Street Journal & BBC to name a few). Several case studies and book references about United Breaks Guitars have been published including one’s by Harvard Business School, University of Toronto and a Thesis by Allison Soule for University of North Carolina at Chapel Hill.
Dave has testified (and sung) on Capitol Hill in Washington, delivered keynotes at Columbia University’s Brite Conference, NewComm Forum, Mesh Conference, Atlantic Brand Confabulation (with Gene Simmons) , SXSW Interactive, The Power of PR CPRS Conference, G-Force Prague, G-Force Melbourne & other significant customer service & corporate events (including for RightNow Technologies & Sandvik Coromant).
Dave Carroll is set to release a follow up to his solo album, Perfect Blue, in 2012. He is also currently writing a book about his customer experience: “United Breaks Guitars: The Power of One Voice in the Age of Social Media.” It is set to be published by Hayhouse in May 2012.
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