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Owen Packard – founder of Hero PR – MusicTank

Owen Packard - founder of Hero PR

I’ve managed to spend over a decade in the shark-infested waters of the UK music industry and (by changing my hair style often enough to remain generally unrecognisable) I have survived!

During those ten years of madness I have taken posts at companies as diverse as MTV, Cottage Industry Records (home of the offshoots from million-selling artists Little Angels), Way Ahead and Earache Records. For my sins, I also played guitar in UK post-rock outfit earthtone9.

My time at these various companies has given me an invaluable and extremely rounded view of the UK music scene. When I started to work as a press officer for bands, I was able to do it with an understanding of how the different disciplines of marketing, promotion, A&R, etc, actually affect bands. Hopefully this helps give HeroPR a unique and advantageous take on the role of a PR!

Aside from a general passion for music and free-spirited performance, I have always tried to keep tabs on the most exciting acts breaking through at grass roots level. From championing Hundred Reasons (in the days when they were known as ‘Floor’) to taking Lost Prophets to the head of A&R for Columbia US (ending in a substantial deal) to introducing Funeral For A Friend to Mushroom/Infectious (their new home)… I’ve had the great fortune in finding some genuinely exciting new bands.

With any luck HeroPR can be involved with many more over the coming years!